EEB X-13

EEB X-13
PGDM-PT (2013-16 ): Term-VII

PGDM (PT), CLASS 2013-2016, TERM – VII
ECONOMIC ENVIRONMENT OF BUSINESS ( E E B )
COURSE INSTRUCTOR: PROF. S.P.DAS

COURSE OUTLINE

Introduction:

The Economic Environment of an Economy is characterized by interacting among systems, firms, the Government and other market forces both domestic and international. Some of these interactions are determined largely by the existing market structure while others are influenced to a great extent by Government reformulation or properly right and public policy.

Economic decisions in general and strategies in particular are moulded by the Economic Environment. Those external factors like the economic, political / regulator, social, technological and natural factors which make-up the opportunities for and threats to business and internal factors like resources. Capabilities and good will of the organization, internal and power relationship etc. which decides the strength and weaknesses of a firm. A thorough understanding of the Economic environment therefore is a pre-requisite for making any strategic decision. Indeed formulation of strategy is sometimes defined as establishing a proper firm environment.

Course Objective:

The objective of the course is to help students to develop an understanding of the complex environmental factors and the Government policies regulating the economic environment. These environmental factors and the regulatory framework broadly define the opportunity available to the firm and the constraints under which it has to operate in the context of liberal Economy.

Course Contents:

Course Contents

i. Broad Profile of Indian Economy & Macro Economic Scenario

ii. Economic Reforms and Liberalisation

iii. Globalisation & its impact on Indian Economy

iv. Export Import Policy & Trade Liberalisation

v. Public & Private Sector in India

vi. Privatisation & Disinvestment

vii. Foreign Investment, Technology & Multinational Corporations & Economic Growth

viii. WTO & Indian Economy

ix. Indian Business Environment

x. Union Budget and Taxation (2011 – 2012)

xi. Indian Economy/Business in the 21st Century

Suggested Readings:

	Indian Economy	Datt, Ruddar & Sundaram, KPM
	Business & Government	Francis Cherunilam
	Doha Development Agenda	T.K.Bhaumik
	Liberalisation – Its Impact on the Indian Economy	Gupta, S.P.
	Economic Environment of Business	S.K. Mishra, V.K. Puri
	The Business Environment	Paul Setherly & Doron Otter
	Business Environment	Vivek Mittal
	Global Economy and Business Environment	Francis Cherunilam
	Business Environment – Text and Cases	Justin Paul
	Business Environment	Saroj Upadhyay
	Business Environment	V.Neelanegan
	Economic Environment of Business	Veena Keshav Pailwar
	Business Environment	Prof.M.B.Shukla

Evaluation :

Quizzes	20%
Assignment	20%
Mid Term	30%
End Term	30%

All the Best!

Created By: Alora Kar on 05/25/2015 at 09:39 AM
Category: PT-13 T-VII Doctype: Document

...........................