SCM D-14

SCM D-14
Executive One-Year MBA (Part-time) 2014-15

Supply Chain Management (4.0 credits)

Credits	4.0
Faculty Name	W S William
Program	1 Year Executive - PT
Academic Year and Term	Term-IV

Course Description

Supply Chain Management is about the management of material and information flows in multi-stage production distribution networks. Driven by fierce global competition and enabled by advanced information technology, many companies have taken initiatives to reduce costs and at the same time increase responsiveness to change in the market place. This course will provide students with the knowledge and the tools necessary to develop implement and sustain strategies for managing supply chain issues.

Student Learning Outcomes:
On successfully completing this course you will be able to:

· Classify the supply chain macro processes in a firm.
· Identify the key supply chain decision phases and explain the significance of each one.
· Describe how a company achieves strategic fit between its supply chain strategy and its competitive strategy.
· Identify the six major drivers (facilities, inventory, transportation, information, sourcing, and pricing) of supply chain performance, and their roles in supply chain performance.
· Design appropriate supply chain network.
· Measure supply chain performance.
· Manage risks in the supply chain.

Required Text Book:

Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).

Reference book:

Supply Chain Management: Strategy, Planning and Operation by Sunil Chopra, Peter Meindl and D V Kalra (3rd Ed).

Tentative Session Plan (Each Session is of 120 minutes)

Session Number Topic/Activity Readings / Case list

1,2 Introduction to Supply Chain Management a) Ch-1): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) (Ch-1): Supply Chain Management: Strategy, Planning and Operation by Sunil Chopra et al
c) Fisher M and J Hammond,“Making Supply Meet Demand in an Uncertain World”, Harvard Business Review, May-June, 1994.
d) Fisher M., “What is the Right Supply Chain for your Product?”, Harvard Business Review, March-April, 1997.

3,4 Inventory Management and Risk Pooling a) (Ch-2): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Lee H and C Billington(1992), “ Managing Supply Chain Inventories: Pitfalls and Opportunities”, Sloan Management Review.

5,6 The Value of Information & Supply Chain Coordination. The Bullwhip Effect a) (Ch-5): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Lee HL, V Padmanabhan and S. Whang (1997), “ The Bullwhip Effect in Supply Chain” Sloan Management Review, Spring, 93-102
c) Case Study: Barill SpA (A), Page-147 of the text book.
d) Simulation Game: Beer Game to be played and reports to be submitted.

7 Supply Chain Integration a) (Ch-6): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Case Study: Dell Inc.: Improving the Flexibility of the Desktop PC Supply Chain, Page-185 of the text book.

8 Coordinated Product and Supply Chain Design a) (Ch-11): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Fetzinger, E and HL Lee (1997), “Mass Customization at Hewlett-Packard: The Power of Postponement, Harvard Business Review, Jan-Feb, 116-121.
c) Gilmore J.H. and B.J. Pine(1997), “The Four Faces of Mass Customization”, Harvard Business Review, Jan-Feb, 91-101.
d) Case study: Hewlett-Packard: Deskjet Printer Supply Chain, Page:343 of the text book.

9,10 Network Planning a) Ch-3:Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).

11 Supply Contracts a) Ch-4:Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).

12 Performance Measures for Supply Chain a) (Ch-12): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Gunasekaran A, Patel C and Tittirogh E (2001), “ Performance Measure and Metrics in a Supply Chain Environment”, International Journal of Operations and Production Management.

13,14 E-business and Supply Chain Management a) (Ch-14 & 15): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Joan Magretta (1998): “The Power of Virtual Integration: An Interview with Dell Computer’s Michael Dell, Harvard Business Review, March-April.
c) Case study: Ford Motor Company: Supply Chain Strategy.

15,16 Strategic Alliances, Procurement and Outsourcing Strategies Ch-8 & 9): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Venkatesan R (1992), “Strategic Sourcing: To Make or not to Make”, Harvard Business Review, Nov.-Dec.

17,18,19 Group Case Writing and Presentations To be given before session commences

20 Course Wrap up and Conclusion

Evaluation:

Quiz-1 15%

Quiz-2 15%

End-term Examination: 40%

Project (Individual Component): 20%

Forum Discussions: 10%

Class Presentation:

This is a case based class. All cases must be prepared prior to coming to the class. Written case submission is needed prior to case presentation

Policy on make-up examination:

Make-up examination will only be considered in the case of unavoidable medical or other emergencies. Official written evidence must be provided to substantiate the request.

Policy on cellular phone

If a student brings cellular phone into the classroom, it must be turned off. If this policy is disregarded, and a cellular phone rings during the class time, the student in question will be required to leave the class for the rest of the session.

Policy on cheating and plagiarism

Please go through the Manual of policies for details on this issue.

Instructor: Dr. W.S. William

Email:

winfred@ximb.ac.in

, Phone: 0674-6647851

Secretary: Mr. Bijay Kumar Rout

First floor, New Academic Block, Phone: 0674-6647899

Created By: Alora Kar on 11/12/2014 at 11:51 AM
Category: EDIP14-T-III Doctype: Document

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Session Number	Topic/Activity	Readings / Case list
1,2	Introduction to Supply Chain Management	a) Ch-1): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.). b) (Ch-1): Supply Chain Management: Strategy, Planning and Operation by Sunil Chopra et al c) Fisher M and J Hammond,“Making Supply Meet Demand in an Uncertain World”, Harvard Business Review, May-June, 1994. d) Fisher M., “What is the Right Supply Chain for your Product?”, Harvard Business Review, March-April, 1997.
3,4	Inventory Management and Risk Pooling	a) (Ch-2): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.). b) Lee H and C Billington(1992), “ Managing Supply Chain Inventories: Pitfalls and Opportunities”, Sloan Management Review.
5,6	The Value of Information & Supply Chain Coordination. The Bullwhip Effect	a) (Ch-5): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.). b) Lee HL, V Padmanabhan and S. Whang (1997), “ The Bullwhip Effect in Supply Chain” Sloan Management Review, Spring, 93-102 c) Case Study: Barill SpA (A), Page-147 of the text book. d) Simulation Game: Beer Game to be played and reports to be submitted.
7	Supply Chain Integration	a) (Ch-6): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.). b) Case Study: Dell Inc.: Improving the Flexibility of the Desktop PC Supply Chain, Page-185 of the text book.
8	Coordinated Product and Supply Chain Design	a) (Ch-11): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.). b) Fetzinger, E and HL Lee (1997), “Mass Customization at Hewlett-Packard: The Power of Postponement, Harvard Business Review, Jan-Feb, 116-121. c) Gilmore J.H. and B.J. Pine(1997), “The Four Faces of Mass Customization”, Harvard Business Review, Jan-Feb, 91-101. d) Case study: Hewlett-Packard: Deskjet Printer Supply Chain, Page:343 of the text book.
9,10	Network Planning	a) Ch-3:Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
11	Supply Contracts	a) Ch-4:Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
12	Performance Measures for Supply Chain	a) (Ch-12): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.). b) Gunasekaran A, Patel C and Tittirogh E (2001), “ Performance Measure and Metrics in a Supply Chain Environment”, International Journal of Operations and Production Management.
13,14	E-business and Supply Chain Management	a) (Ch-14 & 15): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.). b) Joan Magretta (1998): “The Power of Virtual Integration: An Interview with Dell Computer’s Michael Dell, Harvard Business Review, March-April. c) Case study: Ford Motor Company: Supply Chain Strategy.
15,16	Strategic Alliances, Procurement and Outsourcing Strategies	Ch-8 & 9): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.). b) Venkatesan R (1992), “Strategic Sourcing: To Make or not to Make”, Harvard Business Review, Nov.-Dec.
17,18,19	Group Case Writing and Presentations	To be given before session commences
20	Course Wrap up and Conclusion