STM EM-14

STM EM-14
Executive One-Year MBA (Full-time) 2014-15

STRATEGIC MANAGEMENT

Credits	2 credits
Faculty Name	Brajaraj Mohanty
Program	Ex-PGP-FT (One year)
Academic Year and Term	Term I

1. Course Description and Pedagogy

Course Objective

Strategic Management is a capstone course. It seeks to integrate the functional areas and gives an overview of totality of an organization. Strategy is the core thrust of business, leading it towards its objectives or goals, and eventually towards its mission. All functional areas get their perspectives from strategy.

The course is designed to help a student in getting an overall view of management and also to see the interrelationship, among various functional areas.

Pedagogy

The course is designed to rely heavily on case method. The students are advised to prepare the cases before attending the class. For some sessions cases are accompanied by technical notes and handouts which should be read while preparing the cases. The cases and some of the readings are supplied in advance. The book “Strategic Management, 9th Edition by Hitt, et.al

(Cengage Learning, 9th Edition 2012) will be used as the main reading.

Besides, it is essential that students should read the books kept in the reserve sequence of the library as stated in (3) below.

2. Student Learning Outcomes
· Be able to demonstrate the ability to integrate knowledge across business disciplines.
· Be able to define key components of a country’s business environment and give examples of how environmental components differ across countries.
· Be able to develop strategy along with detailed plan of activities.
· Be able to get a holistic picture about the organizations with variety of complexities and make balanced decisions.
· Identify, analyze, and resolve ethical issues based on well-founded ethical frameworks
3. Required Text Books and Reading Material

The following books are recommended to the students for consultation from the library. One text book may be issue to each student.

1. Haberberg & Rieple Strategic Management (OXFORD)
2. Thompson et al. Crafting & Executive Strategy (McGraw-Hill)

3. Ansoff Strategic Management (Macmillian)

4. McCarthy et al Business Policy & Strategy (AITBS)

5. Porter, M. Competitive Strategy (Macmillian)

6. Porter, M. Competitive Strategy (Free Press)

. Johnson, Scholes Exploring corporate Strategy (Pearson).

and Whittington

The students are requested to go through the Harvard Business Review, Strategic Management, Long Range planning, Business standard (The Strategist Supplement) and other journals for extra readings in order to keep themselves updated.

4. Course content

The Concepts in General Management, Competition and Strategy Formulation, Generic Strategies, Competitive Positioning, Environmental Analysis, Core Competence, Strategy types, Value Chain and Value Constellation, Diversification, Identify a new product market, Entering a new market, Competitor Selection , Implementing Strategy Introducing new products, Power and Politics in Organizational Life, Commitment and Value in Strategy, Market Signals and Competitive moves, Vertical Integration and capacity expansion, Corporate Communication, Strategies issues and implementations, Competitive Advantage of a country.

5. Session Plan

Session No.	Topic	Lecture/Case
1	The Concepts in General Management	L
2	Competition & Strategy Formulation	L
3	Generic Strategies	L
4	Competitive Positioning	L&C
5	Environmental Analysis	L
6	Value Chain and Values Constellations	L&C
7	Diversifications	L&C
8	Identifying new products and Entering a new Market	L
9	Implementing Strategy	L&C
10	Introducing new products
11	Power and Politics in Organizational Life	L&C
12	Commitment and Value in Strategy	L&C
13	Market Signals and Competitive Moves	L
14	National Competitive Advantage of a country	L

* The Students are requested to go through EBSCO and other library database for readings from HBR

and other journals.

The students will also work on a project, if possible on their own organization, to enrich their understanding of strategy. This will carry 20% weightage.

6. Evaluation

Project Report : 20 %

(4 students in each group)

Surprise Quiz (2 Best out of 3) : 30 %

Class Participation : 10 %

End term examination : 40 %

7. Academic Integrity
The students are requested to go through the cases and reading materials before coming to the class. Credit will be given for demonstrating their own understanding and ability to express in their own language the case situations and not for reproducing from other sources.

Course Instructor
Brajaraj Mohanty, Professor
Email: brajaraj@ximb.ac.in

Created By: Alora Kar on 08/25/2014 at 10:34 AM
Category: EMBA-14T-II Doctype: Document

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