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CIB-H15
MBA (HRM) 2015-17 : Term-IV
CORPORATE IMAGE BUILDING
COURSE OUTLINE
Credits
3
Faculty name
Fr. A.C. Jesurajan, S.J.
Program
MBA (HRM) 2015-17
Academic Year and Term
2016-17, Term-IV
1. Course Description
A systematic and scientific enquiry into the components that make up the corporate image of an organization and identification of the underlying dynamics that goes into defining the corporate image.
2. Students Learning outcomes
·
enhance their knowledge of the leading industries
·
improve their ability to conduct the inquiry
·
improve their presentation skills.
·
Develop the art of conducting a discussion
3. Required Text Books and Reading Materials
A specially prepared Book of Readings, based on the excerpts from
Standard text books and articles
A bibliography, with recommendations, made up of books and articles
4. Tentative Session Plan
Session 1 Lecture on the components of a corporate image
Session 2 Guidelines in preparing and making a presentation
Session 3 Corporate personnel contributing to its image
Session 4 Corporate personnel contributing to its image
Session 5 Corporate PR and HR contributing to its image
Session 6 Corporate PR and HR contributing to its image
Session 7 Corporate PR and HR contributing to its image
Session 8 Corporate advertising contributing to its image
Session 9 Corporate advertising contributing to its image
Session 10 Assessment of the positive inputs in building up an image
Session 11 Learning to build up one’s personal image
Session 12 Corporate rumors tarnishing the image
Session 13 Corporate rumors tarnishing the image
Session 14 Corporate stereotypes debilitating the image
Session 15 Corporate stereotypes debilitating the image
Session 16 Corporate propaganda vitiating the image
Session 17 Corporate propaganda vitiating the image
Session 18 Exemplary case studies of organizations building their image
Session 19 Exemplary case studies of organizations building their image
Session 20 Learning from the case studies to develop one’s image
5. Evaluation
Knowledge of the principles and theories 15 %
Class room presentations and discussions 25 %
Group research projects 20 %
End term examination 40 %
6. Academic Integrity
Fidelity to the data presented and scientific analysis of them are required.
Class room presentations and the conduct of the discussion should abide by the prescribed time limits. Responsible contribution by one and all is mandatory.
Created By:
Bijoy Kar
on
03/16/2016
at
06:07 PM
Category
:
MBA-HRM T-IV
Doctype
:
Document
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