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ISD&CS-P13
PGDM 2013-15: Term-IV

1
Introduction to Sustainable Development & Corporate Sustainability

Credits
Two
Faculty NameFr. Donald D’Silva, S.J. and Prof. Subhasis Ray
ProgramPGDM
Academic Year and Term2014-15/ Fourth Term

1. Course Description
Sustainable Development (SD) has most commonly been interpreted to mean “development that integrates socio-environmental and equitable benefit sharing concerns into decision making while contributing to inter and intra-generational human well being”. Various national and international policy and regulatory frameworks have emerged to encourage adaptation of SD practices. Historically, businesses have treated sustainability concerns as peripheral issues, outside the realm of mainstream business decision making. Social responsibility and environmental management have been framed as added costs driven primarily by guilt or regulation. However, over the last decade the understanding of business and sustainability inter-linkages has undergone a paradigm shift. It is now recognized that SDconcerns create businessrisks as well as opportunities. To maximize a firm’s competitive advantage, managers should learn to include SDconcerns into the full range of business operations and strategic decision making. Even more importantly, they need to be able to take advantage of the business opportunities inherent in society’s demands for SD. Managers now must wrestle with a variety of pressures and make difficult choices on how to integrate SD dimensions into business models and management systems.

In a nutshell, SD focuses on the inter-relationships between economic, social and environmental performance of business. Many business enterprises are now actively seeking to pull these together under a competitive strategy that captures the “triple bottom line.” There is a real potential for competitive advantage to be increasingly rooted in such new capabilities as waste minimization, designing for environment, going beyond compliance, social responsiveness, stakeholder negotiation, and gaining social consent to operate, etc.

a. Objectives:
This course is designed,

· To sensitize and equip students with skills to navigate the interface of business and SD.
· To provide a critical overview of business risks and opportunities arising from growing demand for sustainable development.
· To enhance student's ability to integrate sustainable development concerns into business decisions to gain competitive advantage.

b. Teaching and learning Methodology
· Each session is for 90 minutes
· Each Session will follow a time plan as below:
1. The course instructor will introduce the day’s topic, theoretical background and business implications (45 minutes)
2. Group presentation on industry / case examples (20 minutes)
3. Open discussion (20 minutes)
4. Class management, attendance etc (5 minutes) 2. Student Learning outcomes:
· Develop an understanding of the emerging national/global Sustainable Development trends and their relevance to business management.
· Develop a sensitivity to view business decision making process through Sustainable Development lens
· Develop a familiarity with the various tools and frameworks that enable integration of SD concerns into business decision making
3. Standard Text Book/reference material* 4. TENTATIVE SESSION PLAN
Module 1
Session 1, 2 and 3		What is Sustainable Development?
· Complexity of inter and intra-generational equity, concept of time
· Strong sustainability Vs. weak sustainability
· Growth Vs. development
· Concept of externalities and stakeholders, social cost Vs. private costs
    What is Corporate Sustainability?
    · How is it different from Sustainable Development?
    · Relevance of Corporate Sustainability in a globalized economy
    · Drivers of Corporate Sustainability
    · Business case & beyond for corporate sustainability
      Readings
      1. Robert W. Kates, Thomas M. Parris, and Anthony A. Leiserowitz, (2005). What is Sustainable Development? Goals, indicators, values, and practice.Environment, Volume 47, Number 3.
      2. Alfred A. Marcus and Adam R. Fremeth (2009). Green Management Matters Regardless. Academy of Management Perspectives.
      3. John S. Moolakkattu (2010). Gandhi as a Human Ecologist. Journal of Human Ecology, 29(3).
      Module 2
      Session 4
      		Ecosystem services and human well being
      • Risks & opportunities arising from ecosystem change
      • Emerging Markets for ecosystem services
      • Net Present Value of Forests and CAMPA
        Suggested Readings
        1. World Resources Institute (2009). The Corporate Ecosystems Review: Guidelines for Identifying Business Risks & Opportunities arising from ecosystem change.
        2. Central Empowered Committee (2006). Calculation of net present value (NPV) payable on use of forest land of different types for non-forest purposes
        Module 3
        Sessions 5&6        		Approaches to socio-environmental management and drivers of corporate sustainability
        • Precautionary principle
        • Command and control
        • Market based approaches
        • Stakeholder pressure / socio-environmental activism / Judicial activism
          Suggested Readings
          1. Winston Harrington and Richard D. Morgenstern (2004) Economic Incentives versus Command and Control: what’s the best approach for solving environmental problems?
          2. MOEF (2010). Towards an Emission Trading Scheme for Air Pollutants in India – A concept note.
          Module 4Business functional areas & Corporate Sustainability
          Sessions 7Marketing and Corporate Sustainability
            Suggested Readings
            1. Sheila M. J. Bonini and Jeremy M. Oppenheim (2008). Helping ‘green’ products grow. The McKinsey Quarterly.
            2. Sanjay K. Jain and GurmeetKaur (2004). Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers. Global Business Review; 5; 187.
            3. UNEP (2005). Talk the Walk: Advancing Sustainable Lifestyles through Marketing and Communications
            4. Jacquelyn A. Ottman, Edwin R. Stafford, and Cathy L. Hartman (2006). Avoiding Green Marketing Myopia. Environment. Volume 48, Number 5.
            Session 8Finance and Corporate Sustainability
              Suggested Readings
              1. Damini Gupta (2011). Socially Responsible Investing in India: Myth or Reality. Oikos PRI Young Scholars Academy 2011 – The Future of Responsible Investment.
              2. PiaEberhardt&Dharmendra Kumar (2010). Trade Invaders: How Big Business is Driving the EU-India Free Trade Negotiations. Corporate Europe Observatory & India FDI Watch.
              3. Rupanwita Dash (2008). Comparative Analysis of the Equator Principles and Indian Legislation. Centre for DevelopmentFinance, Institute for Financial Management and Research.
              4. Dow Jones Sustainability Index. http://www.sustainability-index.com/
              Session 9Organizational Leadership and Corporate Sustainability
                Suggested Readings
                1. Cynthia A. McEwen and John D. Schmidt (2007). Leadership and the Corporate Sustainability Challenge. Avastone Consulting.
                2. EgonZehnder International (2009). Sustainability Leadership Making Change Happen: Part I The Executive.
                3. EgonZehnder International (2009). Sustainability Leadership Making Change Happen: Part II The Team.
                Session10HRM and Corporate Sustainability
                  Suggested Readings
                  1. Research Network of Business Sustainability (2008). Knowledge Forum on Engaging the Community. Richard Ivey School of Business, University of Western Ontario and Paul J. Hill School of Business, University of Regina
                  2. WBCSD et al. (Undated). Driving Success: Human Resources and Sustainable Development.
                  Session 11Operations, Supply Chain Management and Corporate Sustainability
                    Suggested Readings
                    1. Charles J Corbett; Robert D Klassen (2006). Extending the Horizons: Environmental Excellence as Key to Improving Operations. Manufacturing & Service Operations Management.
                    2. SustainAbility (2011). Signed, Sealed...Delivered? Eco-labels, trust and behavior change across the value chain. Phase One White Paper
                    3. SustainAbility, UNEP and UNGC (2008). Unchaining Value: Innovative approaches to sustainable supply.
                    4. Samir K. Srivastava (2007). Green supply-chain management: A state-of the-art literature review. International Journal of Management Reviews.
                    Module 5
                    Sessions 12&13                    		Strategic Management& Corporate Sustainability: Emerging Trends
                      Suggested Reading
                      1. Porter, M. & Kramer, M. (2011). The Big Idea: Creating Shared Value. Harvard Business Review, 89(1, 2), 62-77.
                      2. UNEP (2011). Towards a Green Economy: Pathways to Sustainable Development and Poverty Eradication - A Synthesis for Policy Makers.

                      5. Evaluation:
                      1. Group presentation 20%
                      2. Individual project/case 20%
                      3. Surprise quizzes 20%
                      4. End term 40% 6. Academic Integrity:
                      · Copying from another student’s paper/records;
                      · Collaboration with another student during the examination/tests
                      · Substituting for another person in the class or in an examination
                      · Duplicity of any kind in the assignments or home task.
                      · Plagiarism: incorporating others’ works without acknowledgement or references.

                      Created By: Alora Kar on 02/28/2014 at 11:33 AM
                      Category: BM-II Doctype: Document

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