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Through a business simulation spread across 12 rounds, each representing a financial year, the students would get an immersion of a multi-disciplinary, competitive, business decision making setting by taking on the roles of business leaders who take key decisions to set the direction of their respective organizations over a long period of time. The application ensures that the student is acquainted with real-life scenarios and therefore, learns to adopt an effective thought-process. It provides students an opportunity to participate in the process of analysing complex, ill-defined problems, requiring short, medium, and long term planning in a realistic environment.

2. Student Learning Outcomes
· Understand the dynamics of operating in a competitive environment
· Appreciate the importance of the annual business planning exercise carried out in organizations
· Observe the objective of a holistic view and how it is drawn from a detailed analysis by preparing the Vision, Mission, and Objectives of their respective organizations along with subsequent annual business plans
· Apply concepts learned in Economics, Finance, Production, Marketing, and HR to frame as well implement the Strategy of the organization and hence learn the inter-relations of the various business areas
· Gauge the impact of their organization’s pricing decision, production planning decision, introducing new products or getting into new markets vis-à-vis the same decisions taken by other organizations
· Understand how to read the financial statements of different companies so as to examine their own financial health as well as interpret various decisions taken by competitors
· Learn to work in a team by dividing responsibilities of various functions with the members
· Translate their outcomes in the form of writing a Letter to the Share-holders
· Playing the role of business analysts to prepare a Market Outlook Report
3. Reference Text Books and Courseware

The course would be conducted through the Business Simulation application developed by Cesim Oy (www.cesim.com), a Finland based business simulation company.

4. Tentative Session Plan

The simulation would be conducted in the Computer Lab and each session would be of 3 hours duration.

Session	Topics/ Key Learning	Date
1	INTRODUCTION TO BUSINESS SIMULATION CASE STUDY, GAME AND APPLICATION INTERFACE
2	PRACTICE ROUND 1 & 2
3	ROUND 1 & 2
4	ROUND 3 & 4
5	ROUND 5 & 6
6	ROUND 7 & 8
7	ROUND 9 & 10
8	ROUND 11 & 12
9	DISCUSSION ON RESULTS AND SHARING OF EXPERIENCE

5. Evaluation

Reports (32%)

Performance in Simulation (68%)

Scoring Criteria for Evaluation Based on Outcome of Performance at the end of each round (5)

Parameter	Maximum Score	Group Rank in the Defined Parameter
		123456789101112
Share Price at the end of the round	1	10.90.80.70.60.50.40.30.20.100
Profit for the round	1	10.90.80.70.60.50.40.30.20.100
Market Share	1	10.90.80.70.60.50.40.30.20.100
Inventory Management Cost	1	10.90.80.70.60.50.40.30.20.100
Short Term Loans Unplanned	1	10.90.80.70.60.50.40.30.20.100

Scoring Criteria for Overall Performance at the end of 12th round (8)

Parameter	Maximum Score	Group Rank in the Defined Parameter
		123456789101112
Cumulative Total Shareholder Return (P.A.), %	4	43.53.02.52.01.51.00.50000
Market Share - Global	1	10.90.80.70.60.50.40.30.20.100
Market Share - US	1	10.90.80.70.60.50.40.30.20.100
Market Share - Europe	1	10.90.80.70.60.50.40.30.20.100
Market Share - Asia	1	10.90.80.70.60.50.40.30.20.100

6. Academic Integrity
The academic integrity would be followed as per the norms laid down in the Student Handbook of the Xavier Institute of Management, Bhubaneswar.

Created By: Alora Kar on 03/04/2014 at 09:06 AM
Category: BM-II Doctype: Document