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EOS-P13

PGDM 2013-15: Term-IV

Course Name - Economics of Strategy
Credits 3 credit
Faculty Name Biswa Swarup Misra
Program PGDM
Academic Year and Term 2014-15
Term-IV


Course Description
The objective of the course is to apply economic principles for strategic decision making in Business. The course aims at developing competence of participants to understand the conduct of firms under different market structures. The course will make use of game theory to study strategic interaction between firms and also within firms. The practical applications of various models will be discussed through case studies.

Student Learning Outcomes

1. Be able to appreciate the use of game theory to study conduct of firms under varying market structures.
2. Be able to learn the Importance of strategic commitment
3. Be able to learn the factors that governs horizontal and vertical integration
4. Be able to appreciate strategies firms adopt either to deter or accommodate entry and the forces governing the same.
5. Be able to understand the welfare consequences of market power
Tentative Session Plan (To be modified for 3 credit)

Session-1Market Structure and Market Power
Characteristics of Different Market Structures
Determinants of Market Structure
Meaning and Measurement of Industry Concentration
Measurement of Market Power
Session-2Introduction to Game theory
Concept of Nash Equilibrium
Cooperative and Non Cooperative Games
Simultaneous vs Sequential Games
Subgame Perfect Nash Equilibrium
Session-3Market Structure and Competition
Quantity and Pricing decisions under different market Structures
Perfect Competition
Monopoly
Monopolistic competition
Session 4 and 5Quantity and Pricing decisions under Oligopoly Structures
Cournot Competition
Bertrand Competition
Bertrand Paradox
Dynamic Cournot Model or Stackleberg Model
Cournot model with n-Firms Cournot Limit Theorem
Session 6Cournot equilibrium with asymmetric costs
Bertrand Model with Multi characteristic differentiation
Cournot-Bertrand Model
Coase Conjecture
Session 7Product Differentiation
Characteristic approach and product Space
Location based model
Market Share Effect and Strategic Effect
Minimum vs maximum Product differentiation
Resolution of Bertrand Paradox
Session-8 and 9Entry Deterrence and accommodation
Strategic Choice of Capacity
Limit Pricing
Predatory Pricing
Capacity Expansion
Strategic Commitment and taxonomy of strategies
Session-10Dynamics of Pricing Rivalry
Tit for Tat Pricing
Cooperative Pricing
Condition for voluntary monopoly pricing by competitors
Session-11 and 12Strategic Interaction within Firms
5.1. Horizontal Integration
Economies of Scale
Economies of Scope
The Learning Curve
Multiplant firm vs Multiproduct firm
5.2 Vertical Integration
Fallacies for Vertical Integration
Importance of Transfer Procing
Make versus Buy
Relationship specific assets
The holdup problem
Session-13Advertising
Advertising in a monopoly Market
Advertising in a duopoly Market
Cartels
Coordination problem in Cartels
Session-14Summing Up

Evaluation Pattern
Quizzes- 30%
Mid Term-30%
End Term-40%
Reference Books

Economics of Strategy - Besanko, Dranove and Schaeffer -6th Edition
Introduction to Industrial Organisation -Cabral
Managerial Economics and Business Strategy - Baye
Industrial Organisation - A Strategic Approach - Church and Ware
Modern Industrial Organisation- Carlton and Perloff
Industrial Organisation- Competition, Strategy and Policy- Lipczynski, Wilson and Goddard
Industrial Economics- Economic Analysis and Policy -Martin
New Perspectives on Industrial organisatuion- Tremblay and Tremblay
Created By: Alora Kar on 02/28/2014 at 11:45 AM
Category: BM-II Doctype: Document

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