STM EM-15

STM EM-15
1yr MBA-Executive 2015-16T-II

Course Outline
STRATEGIC MANAGEMENT

Credits	2 credits (Core)
Faculty Name	BrajarajMohanty (brajaraj@ximb.ac.in)
Program	EMBA-FT (One year)
Academic Year and Term	2015-16, Term I

1. Course Description and Pedagogy

Course Objective

Strategic Management is a capstone course. It seeks to integrate the functional areas and gives an overview of totality of an organization. Strategy is the core thrust of business, leading it towards its objectives or goals, and eventually towards its mission. All functional areas get their perspectives from strategy.

The course is designed to help a student in getting an overall view of management and also to see the interrelationship, among various functional areas.

Pedagogy

The course is designed to rely heavily on case method. The participants are advised to prepare the cases before attending the class. For some sessions cases are accompanied by technical notes and handouts which should be read while preparing the cases. The cases and some of the readings are supplied in advance. The book “Crafting & Executive Strategy” by Thompson et.al. (McGraw-Hill, 19th Edition) will be used as the main reading. Besides, it is essential that participants should read the books kept in the reserve sequence of the library as stated in (3) below. Chapter numbers stated in prior reading column refers to chapters in the 2008 edition of the book.

2. Participants Learning Outcomes

Be able to

demonstrate the ability to integrate knowledge across business disciplines.

Be able to define key components of a country’s business environment and give examples of how environmental components differ across countries.

Be able to develop strategy along with detailed plan of activities.

Be able to get a holistic picture about the organizations with variety of complexities and make balanced decisions.

Identify, analyze, and resolve ethical issues based on well-founded ethical frameworks

3. Required Text Books and Reading Material

The following books are recommended to the students for consultation from the library. One text book may be issued to each student.

1. Hitt et al. Strategic Management (Cengage)

2. Haberberg and Rieple Strategic Management (Oxford)

3. Ansoff Strategic Management (Macmillian)

4. McCarthy et al Business Policy & Strategy (AITBS)

5. Porter, M. Competitive Strategy (Macmillian)

6. Porter, M. Competitive Strategy (Free Press)

. Johnson, Scholes Exploringcorporate Strategy (Pearson).

and Whittington

The students are requested to go through the Harvard Business Review, Strategic Management, Long Range planning, Business standard (The Strategist Supplement) and other journals for extra readings in order to keep themselves updated. Some of these are available in EBSCO and other databases in the Library.

4. Course content

The Concepts in General Management, Competition and Strategy Formulation, Generic Strategies, Competitive Positioning, Environmental Analysis, Core Competence, Strategy types, Value Chain and Value Constellation, Diversification, Identify a new product market, Entering a new market, Implementing Strategy Introducing new products, Commitment and Value in Strategy, Market Signals and Competitive moves, Vertical Integration and capacity expansion, Competitive Advantage of a country.

5. Session Plan

Session No.	Topic	Prior Reading*	Lecture /Case
1	The Concepts in General Management& Strategy	Ch. 1& 2	L
2	Competition & Strategy Formulation including generic strategy	Ch. 3 &4	L
3	Competitive Positioning	Ch. 5	L&C
4	Environmental Analysis	Ch. 7	L&C
5	Strategy Types including Vertical Integration and Capacity Expansion	Ch.8	L
6	Diversifications	Ch.6	L&C
7	Tools & Techniques in Strategic Management		L
8	Implementing Strategy – Structure and Control	Ch.11 & 12	L& C
9	Values and Commitment Strategy	Ch.9 & 10	L & C
10	National Competitive Advantage		L&C ·

The chapter indicated here are chapters from the text book by Thompson et.al.

6. Evaluation

Project Report : 20 %

(3 students in each group)

Surprise Quiz (2 Quizzes) : 30 %

Class Participation : 10 %

End term examination : 40 %

7. Academic Integrity

The participants are requested to go through the cases and reading materials before coming to the class. Credit will be given for demonstrating their own understanding and ability to express in their own language the case situations and not for reproducing from other sources.

Created By: Alora Kar on 08/26/2015 at 12:50 PM
Category: MBA EX-15-T-II Doctype: Document

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