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Course Name: Economic Environment of Business

Credits	3 Credits
Faculty Name	Prof. SP Das
Program	MBA BM-1
Academic Year and Term	2016-18 Term III

1. Course Description and Pedagogy

Course objective

Economic Environment of an Economy is characterized by interacting among systems, firms, the government and other market forces both domestic and international. Some of these interactions are determined largely by the existing marketing structure while others are influenced to a great extent by Government reformulation or properly right and public policy.

Economic decisions in general and strategies in particular are moulded by the Economic Environment. These external factors like the economic, political/ regulator, social, technological and natural factors which make-up the opportunities for and threats to business and internal factors like resources. Capabilities and good will of the organization, internal and power relationships etc. which decides the strength and weakness of a firm. A thorough understanding of the Economic Environment therefore is a pre- requisite for making any strategic decision. Indeed formulation of strategy is sometimes defined as establishing a proper firm environment.


2. Student Learning Outcomes

· Be able to develop an understanding of the complexity of factors in business environment.
· Be able to use appropriate analytical skills, thereby enhance the ability to apply the concepts in solving problems relating to the business environment.
· Be able demonstrate appropriate abilities to integrate knowledge across business disciplines.

3. Required Text Books and Reading material

· Business Environment Text and cases Francis Cherunilam
· Economic Environment of Business SK Mishra and VK Puri
· Global Economy and Business Environment Francis Cherunilam
· Business environment Saroj Upadhayaya
· Business environment V.Neelanegam
· Business environment I.P Paleri
· Business environment B.N Ghosh
· Business environment A.C Fernando
· Economic Environment of Business H.L Ahuja

4. Tentative Session Plan

Session No.	Topic / Activities
1-2	Business & its Environment
3-4	Economic environment of Business- Demonetization
5	Non-Economic Environment of Business
6-7	Broad Profile of Indian Economy and the macro Economic Scenario
8-9	Economic Reform and Liberalization
10	Globalization and its impact on Indian Economy/ Business
11	Privatization and Disinvestment
12-13	Foreign Investment, Technology and Industrialization
14	Global Economic Environment of Business
15-16	WTO and Indian Economy
17-18	Union Budget 17-18 and Taxation
19	Indian Business in the 21st Century
20	Case Analysis

5. Evaluation

Quizzes (2) 20%
Mid Term 30%
End Term 40%
Assignment 10%

6. Academic Integrity

Any Kind of academic dishonesty viz. exchange of remarks, notes, gestures or glances at another student’s paper in the examination hall will lead to disciplinary action against the person involved in such dishonest activities. The Volume of disciplinary action depends on the gravity of the offence.

Created By: Alora Kar on 12/21/2016 at 03:21 PM
Category: BM-I 2016-18 T-III Doctype: Document