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COMM-MB16
MBA 2016-18: Term-I

Course Name : COMMUNICATION
Credits 4
Faculty Name Professor Ibha Kumar
ProgramMBA(BM): Sections:A, B, C & D
Academic Year and Term 2016 – 2017
Term I

1. Course Description

The course is aimed at enabling the students to convincingly present themselves to their clients and to their colleagues, carry out the day-to-day business activities and achieve success in their career. As a skill-based course, it aims at instilling some of the interpersonal and organizational skills that they would need in order to establish their personal and corporate identity. It gives many opportunities for working individually as well as in groups. Students are trained in making individual as well as group presentations. This instills confidence in speaking before an audience. Inputs on Written Communication enable students to frame context-sensitive business documents including Letters, Reports, Minutes of the Meeting, and E-mails.

2. Student Learning Outcomes (typically 3-5 bullet points)

· Be able to impress others by one’s skilful use of nonverbal and verbal communication
· To develop awareness regarding the complexity of the Communication process in the ever-changing global business environment.
· To develop ability to make business presentations using appropriate technology.
· To develop effective writing skills to enable students to format, plan, write in a clear and concise manner various business documents.
· Be able to manage ordinary business situations
3. Required Text Books
Ø Adler, R.B. and G. Rodman. Understanding Human Communication. Noida, U.P. Oxford University Press, 2014.
Ø Oxford Advanced Learner’s Dictionary. 9th ed. 2015.

Students will also be expected to read the handouts/chapters from other books suggested/given in class from time to time.

Reference Books

Ø Narula Uma. Handbook of Communication: Models, Perspectives and Strategies. Atlantic Publishers.
Ø The chapter on Report Writing from the book, Excellence in Business Communication: Thill & Bovee.

The following books may be of use in mastering the language and the finer points of business writing.

1. The Elements of Style. (4th edition), by Strunk, W. and E. B. White.
2. English Composition and Grammar : Complete Course by John E. Warriner (Jan 1988)
3. ENGLISH 101: FIRST-YEAR COMPOSITION. 2010 by Taylor, etal. 2010)
4. MLA Handbook for Writers of Research Papers
5. MLA Style Manual
6. Usage and Abusage: A Guide to Good English
7. Oxford Handbook of Commercial Correspondence
8. Reader’s Digest: Write better, Speak better
9. Business Communication by Lesikar, R.
10. Effective Business Correspondence by Scott, B.


Part-I: Oral Communication

Sessions 1-4
Training in Individual Presentation Skills: Recording & Feedback

Session 5
Basics of Communication
A. Meaning, Definition, Process, Need, Types (verbal and non verbal), etc.
B. Importance of Communication in the corporate and global world.
C. Objectives-inform, order, persuade, motivate, warn, etc. (a brief introduction to these)
D. Impact of technological advancements on Communication.
E. Impact of culture on Communication

Session 6
Project distribution, & discussion on projects by the Faculty

Session 7
Listening & feedback
A. Listening: Definition, barriers, types, tips for effective listening
B. Feedback: Definition, barriers, types, role of feedback in the life of a communicator Session 8
Basics of Effective Presentation Skills: discussion and practice sessions with feedback

Session 9-14
Individual & Group presentations by all the 6 groups, & feedback by faculty.

Part-II: Written Communication

Session 15
Importance of Written Communication in the business world.
Introductory exercises on Written Communication.

Session 16
Basics of Effective Writing
The Structure of a Paragraph

Session 17
The Format of business Letters
Distribution & discussion of assignments

Session 18 & 19
Writing reports & proposals

Session 20
Individual Presentation for Evaluation
Discussion: Writing Good News & Bad News Messages
Class Assignment -1

Session 21
Individual Presentation for Evaluation
Discussion: Writing Claim, & Adjustment letters
Class Assignment -2

Session 22
Individual Presentation for Evaluation
Discussion: Writing Persuasive letters (Sales/Solicitation/Invitation Letters)
Class Assignment-3

Session 23
Individual Presentation for Evaluation
Discussion: Writing Collection letters
Class Assignment-4

Session 24
Individual Presentation for Evaluation
Discussion: Writing Refusal letters
Class Assignment-5

Session 25
Quiz: Oral & Written Communication

Session 26
Textual & Graphic representation of data through power point
Recap & feedback on last six sessions
Final assignment- 6 will given

Session 27
Framing other business documents:
Ø Electronic Mails
Ø Memorandums
Ø Agenda
Ø Minutes of the Meeting (MoM) Sessions 28
Group Presentations: Graphic representation of data
Feedback by the faculty

Evaluation

Individual Presentations 20% (10+10)
Project Presentation 10%
WC Class Assignments15% (5 assignments of 3 marks each)
Quiz 15%
PPT Presentation 05%
End Term 35%

6. Academic Integrity

Any unfair means in examinations will invite heavy penalty. It may also invite an ‘F’ in the component/course.

Late comers to the class will not be given attendance. They may also be refrained from attending the class. Each absence from the class will make the student lose ONE grade point.

Created By: Alora Kar on 05/25/2016 at 09:03 AM
Category: BM-I 2016-18 T-I Doctype: Document

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