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DTM-EMBA-20
MBA(Exe.) 2020-21: Term-I

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Design Thinking for Managers (DTM)
Credits3.0
Faculty NameProf Ajit Kumar
ProgramEMBA – BM
Academic Year and Term2020-21, Term I

1. Course Description
Companies are increasingly using Design Thinking (DT) approaches to understand human problems and provide innovative solutions. Various frameworks, such as Human Centered Design, Idea Couture, Frog Design, Four-Staged DT, and so on, are built around Design Thinking concepts. This has necessitated systematic understanding/learning of DT concepts, frameworks, related tools, techniques, and DT applications.

2. Student Learning Outcomes
· Be able to conceptualize business problems
· Be able to apply thinking framework and tools
· Be able to provide innovative solutions

3. Textbooks
· Designing for Growth – A Design Thinking Tool Kit for Managers (Columbia Business School Publishing) - Jeanne Liedtka, Tim Ogilvie
· Solving Problems with Design Thinking – Ten Stories of What Works by Jeanne Liedtka (Author) 4. Reading Material
· Ajit Kumar, Sanjeev Maskara, I-Jen Chiang (2014). Building a prototype using human-centered design to engage older adults in health care decision-making. WORK: A Journal of Prevention, Assessment, and Rehabilitation, 49(4):653-61 (Original Research Paper, SSCI Impact Factor = 0.779, ISSN: 1051-9815)
· Ajit Kumar, Sanjeev Maskara (2015). Revealing Clinicians’ Experiences towards Healthcare Software Usability using Human-Centered Design Approach, Journal of Design Research, 13(1):37-54
· Ajit Kumar et. Al. (2014). Deploying Cloud Computing to Implement Electronic Health Record in Indian Healthcare Settings. Open Journal of Mobile Computing and Cloud Computing, 1(1):35-47 (Original Research Paper, ISSN: 2380-0038)
· Ajit Kumar, Sanjeev Maskara, I-Jen Chiang (2014). Health Care Satisfaction among Foreign Residents in Taiwan – An Assessment

5. Tentative Session Plan
S.N.Topics/ActivitiesReading/case list etc.
1-5Design Thinking – What
· Thinking and Types of Thinking
· What is design thinking? How is this different from earlier thinking approach, such as “system thinking?”
· Discuss the article “An Integrated Approach to Problem Resolution (https://thesystemsthinker.com/integrating-systems-thinking-and-design-thinking/ )
Case Study/Class Exercise
6-10Design Thinking – Why
· Discuss the article Why Design Thinking Works, Jeanne Liedtka
· 5-7 Small Cases
Case Study /Class Exercise/ Article Discussion
10-20Design Thinking – How
· Framework and Four Stages of Framework
· 10 Tools used in the Framework
· One Group Project – The group project will start from the beginning but will speed-up from 11th Session onward.
· Collaboration tools, such as Mural, InVision Google Classroom will be used to facilitate group work
Case Study/Class Exercise

6. Evaluation
· Class Participation: 30%
· Assignment: 30 %
· End-Term Exam: 40% 7. Academic Integrity
· Attendance: The online attendance policy of the school will be enforced.
· Class Participation: You are supposed to wholeheartedly participate in the class discussion.
· Plagiarism: Zero tolerance if any plagiarism is detected in the group assignment/project. You will be awarded ZERO if plagiarism is detected in your assignment or project.
· Assignment and Project Submission Dates: Students should strictly adhere to the deadlines for project/assignment submissions. No reason will be entertained if you miss the deadline.
· Content of the Course: The faculty may modify the course outline/evaluation composition at his discretion during the course.
Created By: Alora Kar on 08/10/2020 at 04:30 PM
Category: MBA(Exe.)2020-21 T-I Doctype: Document

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