SM-EMBA-17

SM-EMBA-17
MBA(Exe.) 2017-18: Term-II

STRATEGIC MANAGEMENT

Credits	3 credits (Core)
Faculty Name	Brajaraj Mohanty
Program	MBA (Executive) 2017-18
Academic Year and Term	Term II (Sept.25 – Dec. 23, 2017)

1. Course Description and Pedagogy

Course Objective

Strategic Management is a capstone course. It seeks to integrate the functional areas and gives an overview of totality of an organization. Strategy is the core thrust of business, leading it towards its objectives or goals, and eventually towards its mission. All functional areas get their perspectives from strategy.

The course is designed to help a participant in getting an overall view of management and also to see the inter-relationships among various functional areas.

Pedagogy
The course is designed to rely heavily on case method. The participants are advised to prepare the cases before attending the class. For some sessions cases are accompanied by technical notes and handouts which should be read while preparing the cases. The cases and some of the readings are supplied in advance. The books “Hitt et al., Strategic Management: a South-Asian Perspective,9th ed., Cengage Learning, 2016” will be used as the mandatory reading. For each session, participants are required to go through some prescribed chapters, as indicated in the session plan from the book. For every participant, one copy of the text book will be supplied. It is also essential that participants should read the books kept in the reserve section of the library as stated in (3) below.

2. Participant Learning Outcomes
· Be able to understand the concepts and use tools and techniques of strategic management in making strategic decision.
· Be able to develop analytical ability.
· Be able to get a holistic picture about the organizations by integrating knowledge across various disciplines and make balanced decisions.

3. Required Text Books and Reading Material
The following books are recommended to the participants for consultation from the Library.

1. Haberberg & Rieple Strategic Management (Cengage Learning)
2. Barney & Hesterly Strategic Management & Competitive Advantage, 2017(Pearson)
3. Thompson et al. Crafting & Executive Strategy, 19th Edition (McGraw-Hill)
4. Ansoff , Igor Strategic Management (Macmillan)
5. McCarthy et al. Business Policy & Strategy (AITBS)
6. Porter, M. Competitive Advantage (Macmillan)
7. Porter, M. Competitive Strategy (Free Press)
8. Johnson, Scholes & Exploring corporate Strategy (Pearson)

Whittington

The participants are requested to go through the Harvard Business Review, Strategic Management, Long Range planning, Business standard (The Strategist Supplement) and other journals for extra readings in order to keep themselves updated.

4. Course content
The Concepts in General Management, Competition and Strategy Formulation, Generic Strategies, Competitive Positioning, Environmental Analysis, Core Competence, Value Chain and Value Constellation, Diversification Identifying new product market, Entering a new market, Implementing Strategy, Introducing new products, Value in the center of Strategy, Market Signals and Competitive moves, Vertical Integration and capacity expansion, Disruptive Technology, Blue Ocean Strategy, Wicked Strategy, Strategic issues and implementations, Competitive Advantage of a country. Depending on requirement, some topics may be dropped or added.
5. Session Plan
In the last column below the chapter numbers of the book covering the relevant subjects have been indicated.

Session	Topic	Prior reading(Ch.no) ((	Lecture and
No.		Reading(Ch)	And Case
1	Strategy and related concepts	1	L
2	Issues and Problems in strategy *		C &L
3	Competition & Strategy Formulation	5	L
4	Generic Strategies	4	L
5	Competitive Positioning Approach *	4-5	C
6	Environmental Analysis – A Fit Approach * provided)	2	L&C
7	Core Competence – A part of Resource-based view * basedBas	1	L&C
8	Building stakeholders involvement into strategic Business Model & Strategic Methods *	1	L&C
9	Competitive Signals and Competitive moves		L
10	Identifying new product market *		C
11	Entering a new Market *		L&C
12	Value chain & value constellation	3	L
13	Introducing new products *		C
14	Resource Based View *		C
15	Vertical Integration and Capacity Expansion	6	L
16	Strategy in Planning mode *		C
17	Tools and Techniques in Strategy		L
18	Wicked problem & Wicked Strategy *	11-12	L & C
19	National Competitive Advantage of a country		L
20	Implementing Strategy *	7,12,13	L & C

* Case to be distributed in the previous class/day for prior reading

#The participants are requested to go through EBSCO and other library database for readings from HBR and other journals. The participants should go particularly through the following Articles.

1. The Concept of Corporate Strategy by Andrews
2. How Competitive Forces Shape Strategy by Porter
3. Core Competence of the Corporation by Prahlad and Hamel
4. Corporate Strategy: Horizontal, Integration, Vertical Integration & outsourcing
5. Competitive Advantage of Nations
6. Blue Ocean Strategy
7. Wicked Strategy
8. Stakeholders Approach

The participants will also work on a project, if possible on their own organization, to enrich their understanding of strategy. This will carry 20% weightage.

6. Evaluation
Project Report 20 %

(4 participants in each group)

Announced Quizzes
(Three numbers, 2 best to be considered) 30 %
Class Participation & motivation 10 %
End term examination 40 %

7. Academic Integrity

The participants are requested to go through the cases and reading materials before coming to the class.

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Created By: Alora Kar on 10/16/2017 at 11:19 AM
Category: MBA(Exe.)2017-18 T-II Doctype: Document

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