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EoS-H16
MBA (HRM) 2016-18 : Term-V

ECONOMICS OF STRATEGY

COURSE OUTLINE

Credits3.0
Faculty NameProf. B.S. Misra
ProgramMBA (HRM) 2016-18
Academic Year and Term2017-18, Term-V


1. Course Description

The objective of the course is to apply economic principles for strategic decision making in Business. The course aims at developing competence of participants to understand the conduct of firms under different market structures. The course will make use of game theory to study strategic interaction between firms and also within firms. The practical applications of various models will be discussed through case studies.


Course Content
Structure – Conduct - Performance Pardigm, Characteristics of Different Market Structures, Meaning and Measurement of Industry Concentration, Measurement of Market Power Introduction to Game theory, Games in normal and Extensive form, Concept of Nash Equilibrium, Subgame Perfect Nash Equilibrium, Quantity and Pricing decisions under different market Structures, Cournot Competition, Bertrand Competition, Bertrand Paradox, Stackleberg Model, Cournot equilibrium with asymmetric costs, Bertrand Model with Multi characteristic differentiation, Cournot-Bertrand Model, Coase Conjecture, Product Differentiation, Entry Deterrence and accommodation, Strategic Choice of Capacity, Limit Pricing, Predatory Pricing, Strategic Commitment and taxonomy of strategies, Dynamics of Pricing Rivalry-Tit for Tat Pricing and Cooperative Pricing, Strategic Interaction within Firms-Horizontal Integration, Vertical Integration, Advertising, Cartels, Coordination problem in Cartels.


2. Student Learning Outcomes

· Be able to appreciate the use of game theory to study conduct of firms under varying market structures.
· Be able to learn the importance of strategic commitment
· Be able to learn the factors that governs horizontal and vertical integration
· Be able to appreciate strategies firms adopt either to deter or accommodate entry and the forces governing the same.
· Be able to understand the welfare consequences of market power

3. Required Text Book and Reading Material

Economics of Strategy - Besanko, Dranove and Schaeffer -6th Edition
Introduction to Industrial Organisation -Cabral
Managerial Economics and Business Strategy - Baye
Industrial Organisation - A Strategic Approach - Church and Ware
Modern Industrial Organisation- Carlton and Perloff
Industrial Organisation- Competition, Strategy and Policy- Lipczynski, Wilson and Goddard
Industrial Economics- Economic Analysis and Policy -Martin
New Perspectives on Industrial organisation- Tremblay and Tremblay



4. Session Plan

Sessions No
Topics
1
What is strategy

Evolution of Schools of thought on Strategy

SLEPT-SWOT-Five Force-Blue Ocean- Resource Based View-

Emergent View-Sustainable Competitive advantage

2-3
1. Approaches to study Industrial Organisation
2. S-C-P Framework
3. New Empirical Industrial Economics
4. Characteristics of Different Market Structures
Perfect Competition, Monopoly, Monopolistic Competition and Oligoploy
Welfare costs associated with Monopoly
Cournot Model with Symmetric Costs
Comparison of Cournot Symmetric costs with Monopoly and Perfect Competition Industrial organisation
4-8
Game Theoretic Approach to Strategy
Game Theory - Introduction
Strategies in Practice
· Mix your plays
· Look before you leap
· Failure to Look Ahead
· Superiority of Punishment over reward
· To Lead or Follow
Examples and Stories in Games
· GPA Race
· Dating Game
· Brinkmanship Game
· Why Professors are mean
· We can’t take the Exam because we had a flat tyre
Signalling versus Screening
Defining a Game
Framework to Define a Game(PAPI Framework)
Matrix Representation of Game
    Types of Games
    Co-operative versus non-co-operative
    zero-sum versus non-zero-sum
    simultaneous or sequential
    continuous versus discrete pay-offs
    Prisoners’ Dilemma, and Deadlock games
    Solution methods of games
    Minimax Theorem for zero sum games
    Iterated elimination of Dominated strategies(IESDS verus IEWDS);
    Nash equilibrium.
    Mixed Strategy Nash Equilibrium
    Subgame Perfect Nash Equilibrium
    9
    Exercises on Game Theory
    Introduction to Games with Continuous strategies
    Solution concept to Games with continuous strategies
    Difference between simultaneous versus sequential games with continuous strategies
    The pricing problem of Lemonade stands- Second mover
    Advantage equilibrium
    10-12
    Bertrand Model
    Comparison between perfect competition,
    Monopoly, Cournot and Bertrand Model
    Cournot Limit Theorem
    Cournot Model- Asymmetric costs
    Leader-Follower (Stackleberg) Model
    First Mover Advantage
    Comparison of Cournot versus Stackleberg models
    Cournot-Bertrand Model
    Durable Goods Monopolist Model
    13
    Product differentiation
    Market Share Effect versus Strategic Effect
    Minimal versus Maximal Product Differentiation
    14
    Cartel
    Coordination Problem in Cartels
    Cartel Dilemma
    Strategies to Protect Cartel
    Market Division, Most Favoured Customer clause, Meet the Competition Clause
    15
    Advertisement
    How important is advertisement for firms
    Adverting intensity across time and industries
    Purpose of Advertisement- Shift versus rotation of demand curve
    Advertising Typology- Informative, Persuasive and Subjective Differentiation
    Types of Goods - Search, Experience and Credence
    Fit between types of good and kind of advertising
    Mass marketing versus niche segment adverting
    Predatory versus cooperative advertising
    Dorfman and Steiner condition for optimal advertisingopolist
    16
    Entry Deterring Strategies
    Taxonomy (Top dog, Fat Cat, Mad Dog, Puppy Dog etc)
    Strategic Substitutes versus Strategic compliments
    Tough versus soft commitments
    Role of Fixed costs in entry deterrence
    Optimal capacity for entry deterrence.
    17
    Strategic Entry Barrier
    Tit for tat Pricing
    Cooperative pricing
    18-19
    Strategic Interaction within Firms
    Merger Typology
    Merger Waves
    Economies of Scope
    Horizontal Integration
    Economies of Scale
    Economies of Scope
    The Learning Curve
    Multiplant firm vs Multiproduct firm
    Vertical Integration
    Fallacies for Vertical Integration
    Importance of Transfer Pricing
    Make versus Buy
    Relationship specific assets
    The holdup problem
    20
    Summing up

    5. Evaluation

    Quizzes : 30%
    Mid Term : 30%
    End Term : 40%

    6. Academic Integrity

    As per Institute’s norms
    Created By: Bijoy Kar on 04/03/2017 at 06:22 PM
    Category: Course Outlines-HRM-II Doctype: Document

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