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NEM-P10
PGDM 2010-12: Term-V
Course Instructor: Rajeev Roy
Office: 519
rajeev@ximb.ac.in
Overview
This course is particularly recommended to those contemplating setting up their own businesses. The course will attempt to familiarize the students with the ground realities of starting and running their own venture.
A major part of the course will focus on making a business plan for the intended business.
This course will expose the participants to various dimensions of entrepreneurship. The content will be multi-disciplinary with the view to cover a whole gamut of issues ranging from economics to emotions of entrepreneurship.
Objectives
The course will be designed around the following issues
·
Why start a business?
·
How to evaluate a business idea?
·
Making a business plan
·
How to raise money
·
Aspects of operating a small business in India
·
Basics of starting and operating a new business
o
Finance
o
HR
o
Marketing
Session plan:
Topic
Reading
1
Understanding entrepreneurship
Chapter 1
2
The business idea
Chapter 2
3
The business model
4
Business model presentations
5
Types of business models
6
Laws and regulations
Chapter 3, 5
7
Buying an existing business
Chapter 7
8
Entrepreneurial finance
Chapter 8
9
Elements of a business plan
10
Making a business plan
Chapter 9
11
-do-
Case; Mithailite
12
Operations
Chapter 10, 16
13
HRM
Chapter 11
14
Marketing
Chapter 12, 13, 14
15
networking
Chapter 15
16
Growth and Exit
Chapter 17, 18
17
B – plan presentations
18
-do-
19
-do-
20
Capstone
Textbook:
Entrepreneurship
by Rajeev Roy, Oxford University Press, 2008
Other suggested readings:
1. INNOVATION AND ENTREPRENEURSHIP:PRACTICE & PRINCIPLES
by DRUCKER PETER F
2. GURU GUIDE TO ENTREPRENEURSHIP:A CONCISE GUIDE TO THE BEST IDEAS FROM THE WORLD'S TOP ENTREPRENEURS
by BOYETT JOSEPH H & BOYETT JIMMIE T
3. FIRESTARTERS:IGNITING THE NEW ENTREPRENEURIAL ORGANIZATION
by CRAINER STUART & DEARLOVE DES
4. INDIAN ENTREPRENEURIAL CULTURE
by GUPTA ASHIS
Other relevant reading material will be given regularly.
Grading:
Business plan 40%
Term paper 40%
Class Participation 20%
Business Plan
It includes a written business plan and a presentation. The plans will be researched and presented by groups of 2 to 4 students each.
End term
This submission will be designed to gauge the students’ understanding of the subject.
Class Participation
It will take into consideration performance in class exercises and contributions to class discussions.
Created By:
Debasis Mohanty
on
08/16/2011
at
09:17 AM
Category
:
PGDM-II
Doctype
:
Document
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