1. Course Description
Social networking has created a major virtual hub for collaborating and interacting with people around the world. People are sharing everything from photos; personal blogs to personal profiles, including their resumes. Social networking has now become a major media for discussing opinions, reviews, recommendations which is reaching wider audience than any other media. There are many social networking web sites such as Orkut, Facebook, Twitter, Myspace, Linkedin, which are playing a prominent role in connecting people. Members are increasing every day and it has becoming a major traffic driver. Business enterprises are using social media to have a personal level engagement with the customers and strategically promoting new products and services. This course is designed for people who want to learn more about using the Social Media as an effective tool to enhance and develop their strategy for business: Marketing and sales, Customer service, Recruiting, Internal and business communication. You will be introduced to tools and techniques as a part of learning.
2. Student Learning Outcomes
· Able to understand what is social media and Web 2.0? · Able to appreciate social media for marketing and business in general · Able to learn tools and channels should be used and when · Able to learn your social media strategy
3. Required Text Books and Reading Material
None – course notes will be provided 4. Tentative Session Plan · Introduction to social networking · Benefits of social networking over the other media · Connecting with your audience · Using social media to promote your business · Industry trends and the future of social networking · Web 2.0 and Web 3.0 · Tools and Techniques · Case studies and success stories
5. Evaluation
Class Participation – 20% Project – 30% Exam – 50 % Created By: Debasis Mohanty on 08/06/2012 at 10:23 AM Category: PGDM-II Doctype: Document