2. Student Learning Outcomes (typically 3-5 bullet points)
· Be able to write grammatically correct English · Be able to manage ordinary business correspondence · Be able to write general reports and speciasl reports on case analysis · to prepare reports on case analysis. · 3. Required Text Books and Reading Material . Besides the specially prepared book of Readings, titled, MANAGERIAL COMMUNICATION: WRITTEN, the following books may be of use in mastering the language and the finer points of business writing.
1. English Composition and Grammar : Complete Course by John E. Warriner (Jan 1988) 2. ENGLISH 101: FIRST-YEAR COMPOSITION by TAYLOR ET AL (Oct 2010) 3. MLA Handbook for Writers of Research Papers 4. MLA Style Manual 5. Usage and Abusage: A Guide to Good English 6. Oxford Handbook of Commercial Correspondence 7. Wren, and Martin. English Grammar and Composition 8. Reader’s Digest: Write better, Speak better 9. Lesikar, R. Business Communication 10. Scott, B. Effective Business Correspondence
4. Tentative Session Plan
Course Outline
Session 1 Nature and scope of managerial written communication Tests to measure one’s competence in handling English language and composition Session 2 Common problems that non-English speakers face in writing correct and idiomatic English :Guidelines to composing correct sentences and paragraphs Session 3 Exercises in correct form and use of verbs; Exercises in correct use of modifiers and word order Session 4 Exercises in sentence formation Session 5 Exercises in forming effective paragraphs and in composing a text Session 6 The nature and qualities of managerial writing Session 7 Styles of business writing: letters, memos, and emails Session 8 The format of Business letters that get responses Session9 The outline of a routine business letter Session 10 How to prepare a ‘bad news’ and a persuasion letters Session 11 Preparing a biodata and the accompanying cover letter Session 12 Types of business reports: format and content Session 13 Preparing a Report on case analysis Session 14 E-mail correspondence and netiquette Session 15 Writing for internal communication in an organization
5. Evaluation
Knowledge of the principles of good writing : 25 % Exercises in composition and business writing : 25 % End term examination : 35 % Group research project and viva : 15 %
6. Academic Integrity
Created By: Debasis Mohanty on 08/30/2012 at 10:42 AM Category: PGDM(HRM)-I Doctype: Document