Close
EEB-P11
PGDM 2011-13: Term-III

ECONOMIC ENVIRONMENT OF BUSINESS ( E E B )
COURSE INSTRUCTOR : PROF. S.P.DAS

COURSE OUTLINE

Introduction:
The Economic Environment of an Economy is characterized by interacting among systems, firms, the Government and other market forces both domestic and international. Some of these interactions are determined largely by the existing market structure while others are influenced to a great extent by Government reformulation or properly right and public policy. Economic decisions in general and strategies in particular are moulded by the Economic Environment. Those external factors like the economic, political / regulator, social, technological and natural factors which make-up the opportunities for and threats to business and internal factors like resources. Capabilities and good will of the organization, internal and power relationship etc. which decides the strength and weaknesses of a firm. A thorough understanding of the Economic environment therefore is a pre-requisite for making any strategic decision. Indeed formulation of strategy is sometimes defined as establishing a proper firm environment.

Course Objective: T
he objective of the course is to help students to develop an understanding of the complex environmental factors and the Government policies regulating the economic environment. These environmental factors and the regulatory framework broadly define the opportunity available to the firm and the constraints under which it has to operate in the context of liberal Economy.

Course Contents:

Course Contents
No. of Sessions
i. Broad Profile of the Indian Economy & the Macro Economic Scenario
2
ii. Economic Reforms and Liberalisation
2
iii. Globalisation & its impact on Indian Economy
2
iv. Export Import Policy & Trade Liberalisation
2
v. Public & Private Sector in Indian Economy
2
vi. Privatisation & Disinvestment
1
vii. Foreign Investment, Technology & Multinational Corporations
2
viii. WTO & Indian Economy
2
ix. Indian Business Environment
2
x. Union Budget and Taxation (2012 – 2013)
2
xi. Indian Economy/Business in the 21st Century
1




Indian Economy
    Datt, Ruddar & Sundaram, KPM
Business Environment Text & Cases
    Francis Cherunilam
India in 21st CenturyBhargava, G
Liberalisation – Its Impact on the Indian Economy
    Gupta, S.P.
Economic Environment of Business
    S.K. Mishra, V.K. Puri
The Business Environment
    Paul Wetherly &
    Doron Otter
Business Environment
    Vivek Mittal
Global Economy and Business Environment
    Francis Cherunilam
Indian Economy in the New MillenniumBimal Jalan
Business Environment – Text and CasesJustin Paul
Business EnvironmentSaroj Upadhyaa
Business EnvironmentV.Neelanegan




Quizzes
20%
Assignment
10%
Mid Term
30%
End Term
40%

All the Best!
Created By: Debasis Mohanty on 12/08/2011 at 11:41 AM
Category: PGP-I Doctype: Document

...........................