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OS-P10
PGDM 2010-12: Term-V
Operations Strategy (1.5 credit)
Prof. Ranjan Ghosh*
Objective:
To understand the role of operations strategy in creating and delivering value to customers so that the firm can gain sustainable competitive advantage.
Course Outline
I.
Introduction to
Operations Strategy
Concept and Principles of Operations Strategy
Framework for Manufacturing and Operations Strategy
II. Key Elements and Decision Categories in a Manufacturing Strategy
Introduction to Decision Categories, the Role of Technology
The Role of Technology and Multiple Plants
Facilities Strategy on a Global Basis; Comparisons of Plant Productivity
Capacity sizing, location, flexibility, timing and investment
Strategic Sourcing and Supplier Management
Product and Process Design
Operational Hedging
The Logistics System and the Supply Chain
Information Systems and Enterprise Systems
Summary of Strategic Decision Categories
III. Different Approaches to Operations Strategy
Different Approaches for achieving Competitiveness
Competing on Costs
Competing on Quality: Sources of Quality and Different Measures of Quality
Competing on Features and Innovativeness: Types of Quality and the Product Development Process
Competing on Availability and Time-based Strategies such as Postponement
Impacts of Flexibility on Strategic Choices
IV. Globalization, Outsourcing and Other Critical Issues in Operations Strategy and Policy in the 21st Century
Power and Control and the Technology Supply Chain
Outsourcing Strategies and Implications for Competitiveness
Supplier Power and Overseas Sourcing;
Moving up the Value Chain in Outsourcing
Global Cost Competitiveness and Outsourcing
Cases to be discussed:
Operations Strategy at Galanz, American Connector Company (A), Applichem (A), Seven-Eleven Japan Co., ITT Automotive: Global Manufacturing Strategy, Hewlett-Packard Company: DeskJet Printer Supply Chain (A) & (B)
Evaluation:
Cases (Written Analysis) …….. 20%
Project Work ………. 20%
Quiz ………… 10%
Class Participation ……….. 10%
Final Examination ……….. 40%
Created By:
Debasis Mohanty
on
08/30/2011
at
12:07 PM
Category
:
PGDM-II
Doctype
:
Document
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