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SRM-P06
(PGP 2006-08 : Term-II)

Xavier Institute of Management, Bhubaneswar
Social Research Methododology

Faculty: Amar KJR Nayak

Course Objective:

The inability to diagnose the problem precisely often leads to inaccurate prescription or solution to management problems. Research has often been seen in terms of mathematical or statistical tools that can churn out solutions to the complex business problems. Further, the limited frameworks in which we analyze management phenomena also restrict our thinking to creative solutions.

With the above backdrop, this course is designed to sensitize the participants to the myriad of factors that can lead to a better understanding of business problems and research problems in general. Module 1 shall deal with some of the fundamentals of research in social sciences. Module 2 shall deal with some of the statistical tools & techniques for analysis of data. Module 3 shall deal with some of the methodologies of research and the application of techniques into these methodologies. Further, the assignments are designed to enhance the understanding of the various aspects of research in business, commerce and social sciences.

Course Outline and Schedule:

Session
Topics
Module 1: Basics of research in social sciences
1
Basics of Enquiry
2
 Research Frameworks
3
 Research Process
4 & 5
 Scales & Instrument Development
Module 2: Multivariate statistical techniques
6
Variance Analysis
7
Regression Analysis
8 & 9
Data Reduction
10 & 11
Data Classification
12 & 13
 SPSS Practice Labs
14 AMOS
Module 3: Methodologies and applications
15
Survey Methodology
16 Ethnographic Methodology
17
 Case Methodology
18
Historical Methodology
19 & 20
Presentation of Research Project


Research Project: The research project includes conceptualization of a problem, developing a framework and hypothesis for the study, design of an appropriate instrument, data collection from field and analysis using the multivariate statistical techniques. Secondary data using the various databases like Company Annual Reports, Industry database, CMIE, ISI Emerging Markets, EBSCO, Census of India and other Central Government or State Government Reports may be used where ever necessary.

Submission Deadline: Two days before the 1st presentation on session 19


Evaluation Method:

Components
Marks
Survey Exercise
10 %
Quizzes
15 %
Mid-Term Exam
20 %
Research Project
20 %
End-Term Exam
35 %


Groups: Each group shall consist of 5 participants. It is advised that the students form groups based on their functional areas of interest (like Marketing, Finance, OB & HR, Operations, Systems, GM, etc.). Forming groups based on specialization will help students to apply the methodological techniques in their respective subjects of interest. Each group should submit its group list to the instructor by the end of the 2nd session, failing which the instructor will randomly form the groups.


Reference Books (these are not text books):

1. Business Research Methods, Cooper Schindler, Tata McGraw Hill
2. Research for Marketing Decisions, Paul Green, Donald S Tull, & Gerald Albaum
3. Multivariate Data Analysis, Hair, Anderson, Tatham & Black
4. Research Methodology, R Panneerselvam

However, the students may refer to other books in the library for reference. In addition, the instructor will also provide some reading material for reference.


Software: SPSS 11.0 & AMOS

Created By: Lingaraj Pattanaik on 08/31/2006 at 01:34 PM
Category: PGP-I Doctype: Document

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