 | Topic | Book Chapter |
| 1 | Introduction |  |
| 2 | Who is your primary customer? | Chapter 1 |
| 3 |  |  |
| 4 | How do your core values prioritize shareholders, employees, and customers? | Chapter 2 |
| 5 | Case |  |
| 6 | What critical performance variables are you tracking? | Chapter 3 |
| 7 | Case |  |
| 8 | What strategic boundaries have you set? | Chapter 4 |
| 9 | How are you generating creative tension? | Chapter 5 |
| 10 | Case |  |
| 11 | How committed should your employees be to helping each other? | Chapter 6 |
| 12 |  |  |
| 13 | What strategic uncertainties keep you awake at night? | Chapter 7 |
| 14 | Student Presentations |  |
| 15 | Wrap up |
|