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To explore the entrepreneurial environment
To illustrate identification of business opportunities
To delineate the steps in evaluating promising opportunities
To outline the structure of an effective business plan
To discuss issues in operating a new, small business
To present and discuss issues relating to raising funds, starting operations, entrepreneurial marketing and subsequent growth
To list and explore ways of harvesting and exiting the venture

Tentative Session Outline and Course Map:

Session	Topic	Remarks
1	Introduction to entrepreneurship	Why become an entrepreneur?
2	The business idea	How to come up with good ideas?
3	Evaluating business ideas	How good is your idea?
4	Making a business plan	Framework for making a b-plan
5	Entrepreneurial finance	VC, debt finance, angel funding
6	Business in India	Relevant laws, local situations
7	Buying a business	Buying existing businesses, franchising
8	Intellectual Property Rights	Trademarks, copyrights, patents, GI, etc
9	Operations	Buying, inventory, seasonal businesses, etc
10	Entrepreneurial marketing	4 Ps for the entrepreneurial venture
11	Human resources	Why would someone join you?
12	Growth	International growth, franchising, etc
13	Exit	IPO, selling, etc
14	Entrepreneurial perspectives	Guest lecture by an entrepreneur
15	-do-	-do-
16	B-Plan Presentations
17	-do-
18	-do-
19	-do-
20	Capstone session

The pedagogy will include a number of entrepreneurial stories. We will discuss entrepreneurs like Ted Turner, Walchand Hirachand, Kiran Majumdar Shaw and many less known entrepreneurs. We will also be discussing the entrepreneurial ventures of PGP from XIM and of other professionals.

Textbook:

Entrepreneurship by Rajeev Roy: Oxford University Press: 2008

Other relevant reading material will be given regularly.

Evaluation:

Business Plan: 30%
Term Assignment: 30%
End Term: 20%
Class Participation: 20%

Attendance Policy:

Content in each session is interlinked with content in other sessions. Participants are expected to attend all classes. All class will begin at the assigned time and participants are expected to arrive on time.

Honour Code:

All students of the XIMB Community have been equally entrusted by their peers to conduct themselves honestly on all academic assignments.

The students of this institute understand that having collective and individual responsibility for the ethical welfare of their peers exemplifies a commitment to the community. Students who submit materials that are the products of their own minds demonstrate respect for themselves and the community in which they study.

All outside resources or information should be clearly acknowledged. If there is any doubt or question regarding the use and documentation of outside sources for academic assignments, your instructor should be consulted.
Created By: Bijoy Kar on 06/16/2008 at 03:00 PM
Category: PGP-II Doctype: Document