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Course Instructor:
Rajeev Roy
Office: 158
rajeev@ximb.ac.in

Overview

This course is particularly recommended to those contemplating setting up their own businesses. The course will attempt to familiarize the students with the ground realities of starting and running their own venture.

A major part of the course will focus on making a business plan for the intended business.

This course will expose the participants to various dimensions of entrepreneurship. The content will be multi-disciplinary with the view to cover a whole gamut of issues ranging from economics to emotions of entrepreneurship.

Objectives

The course will be designed around the following issues
· Why be an entrepreneur?
· How to evaluate a business idea?
· Making a business plan
· How to raise money
· Aspects of operating a small business in India
· Basics of starting and operating a new business
o Finance
o HR
o Marketing


Session plan:

Sessions	Topic	Reading
1 to 3	Lab on Entrepreneurship · Why be an entrepreneur · What skills and attitudes are necessary	Chapter 1, 3, 5
4 to 7	Innovation lab · Innovation tools and techniques · Evaluation of business ideas · From idea to business model	Chapter 2
8 to 11	Business Plan Lab · Writing a b-plan · Contents & Structure	Chapter 9
12 to 13	Acquiring resources · Entrepreneurial finance · Human resources	Chapter 7, 8
14 to 16	Small business management · Operations · Marketing	Chapter 9, 10, 11
17 to 19	B Plan presentations	Chapter 3, 5
20	Capstone

Textbook:

Entrepreneurship 2nd Ed. by Rajeev Roy, Oxford University Press, 2011

Other suggested readings:

1. INNOVATION AND ENTREPRENEURSHIP:PRACTICE & PRINCIPLES by DRUCKER PETER F
2. GURU GUIDE TO ENTREPRENEURSHIP:A CONCISE GUIDE TO THE BEST IDEAS FROM THE WORLD'S TOP ENTREPRENEURS by BOYETT JOSEPH H & BOYETT JIMMIE T
3. FIRESTARTERS:IGNITING THE NEW ENTREPRENEURIAL ORGANIZATION by CRAINER STUART & DEARLOVE DES
4. INDIAN ENTREPRENEURIAL CULTURE by GUPTA ASHIS

Other relevant reading material will be given regularly.

Grading:

Business plan 40%
Term paper 40%
Class Participation 20%

Business Plan

It includes a written business plan and a presentation. The plans will be researched and presented by groups of 2 to 4 students each.

End term
This submission will be designed to gauge the students’ understanding of the subject.

Class Participation
It will take into consideration performance in class exercises and contributions to class discussions.

Attendance Policy:

Content in each session is interlinked with content in other sessions. Participants are expected to attend all classes. All class will begin at the assigned time and participants are expected to arrive on time.

Honor Code.

The Honor Code states that all students of the XIMB Community have been equally entrusted by their peers to conduct themselves honestly on all academic assignments.

The students of this Institute understand that having collective and individual responsibility for the ethical welfare of their peers exemplifies a commitment to the community. Students who submit materials that are the products of their own minds demonstrate respect for themselves and the community in which they study.

All outside resources or information should be clearly acknowledged. If there is any doubt or question regarding the use and documentation of outside sources for academic assignments, your instructor should be consulted. Any violations of the Honor Code will be handled by the faculty or the disciplinary committee.
Created By: Debasis Mohanty on 08/03/2012 at 04:59 PM
Category: PGDM-II Doctype: Document