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E-com-P06
PGDM 2006-08 : Term : VI

e-commerce
This course will provide the students with an analytical and technical framework to understand the emerging world of e-Commerce. E-commerce poses both a challenge and an opportunity for managers. As a matter of competitive necessity, savvy managers must gain an understanding of the rapidly changing technology and business models. They need to develop a basic understanding of how electronic business differs from ‘real’ business settings. They also need to acquire a hands-on knowledge of the underlying technological infrastructure in order to have a clear idea of the business and organizational possibilities inherent in these developments.


This course will attempt to fill this need. At the end of this course, the student will be capable of:
· Evaluating the opportunities and risk factors involved in conducting e-Commerce.
· Identifying organisational processes and relationship that may have value added through the application of an e-Commerce strategy.
· Assisting in the incorporation of an e-Commercestrategy into the organisation's goals and objectives.
· Understanding the current state of e-Commerce and the possible advantages and disadvantages of an e-Commerce strategy.
· Aiding in the development of managerial e-Commercetactics and objectives for the organisation's supply chain management functions.
· Exploring and explaining the legal and international implications of conducting e-Business.
· Analysing and evaluating how the Internet, e-Commerce technologies, and e-Commerce concepts can assist an organisation realise its goals and objectives.
Topics
1. Introduction, Background and Current Status
2. e-Commerce Architecture
3. Enabling Technologies
4. e-Commerce Infrastructure
5. e-Commerce Design, Capacity Planning, Performance Modeling
6. e-CommerceModels
7. e-Marketing, e-CRM
8. e-CommerceSecurity/Payment Services
9. e-SCM, e-Procurement
10. Knowledge Management
11. ERP, e-Commerce Backbone
12. e-Commerce Strategy into Action, Challenges, e-Transition and Summary
13. Business Plan Presentation and Demonstration "Materialising e-Commerce: From Idea to Realisation".

Text book: P T Joseph SJ, E-Commerce An Indian Perspective, Prentice Hall of India, 2005
Created By: Lingaraj Pattanaik on 12/20/2007 at 04:44 PM
Category: PGDM-II Doctype: Document

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