Course Objectives: v Define Electronic Commerce and describe its categories and frameworks v Understand the types of electronic markets and market places v Discuss competition in the digital economy v Describe e-tailing models and its characteristics v Understand the major types of B2B models v Define and describe e-marketplaces, exchanges and their major types v Define e-supply chains and describe its characteristics and components v Describe how e-commerce impacts the strategic planning process Course Contents: 1. Overview of Electronic Commerce a. Definition and concepts b. The EC framework, classification and content c. E-Commerce models 2. E-Marketplaces: Structure, Mechanisms, and Impacts a. Electronic Marketplaces b. Types of Electronic Markets c. Intermediation and Syndication in E-Commerce 3. Retailing in Electronic Commerce: Products and Services a. E-Tailing b. E-Tailing Business Models c. Popular E-Tailing Applications 4. Company-Centric B2B and E-Procurement a. Concepts, characteristics, and models of B2B EC b. One-to-many: Sell-side marketplaces c. Selling via auctions d. Sell-side cases e. One-to-many: Buy-side marketplaces and E-procurement f. Buy-side E-marketplaces: reverse Auctions 5. Public B2B Exchanges and Portals a. B2B electronic exchanges b. B2B portals c. Third-party exchanges d. Consortium trading exchanges 6. E-Supply Chains, Collaborative Commerce, and Intra-business EC a. E-supply chains b. Supply chain problems and solutions c. Collaborative commerce d. Internal supply chain solutions, intra-business, and b2E e. Corporate Portals 7. E-Commerce Strategy and Global EC a. Organizational strategy b. EC strategy c. E-Strategy initiation d. E-strategy formulation e. E-strategy implementation References: 1. E-Commerce: An Indian Perspective, P.T.Joseph, PHI, 2008 2. Electronic Commerce: A Managerial Perspective, E. Turban et. al., Pearson Education, 2010 3. Other Internet resources/references, class coverage, and case studies will be distributed, or posted in the AIS from time to time
Class Participation: EC is an evolving topic. Class participation is essential to the success of the class. Obviously, you must attend classes in order to participate. Participation does not necessarily mean constantly trying to answer questions, but provide meaningful contribution to the class through comments and discussion.
Course Grading: Quiz 20% End Term Exam 30% Case Presentation 20% Term Project/Assignment 30%
Term Project/Assignment: For the Term Project, you will have to apply your knowledge/concepts taught in the class to real-life situations, which will be assigned to you, and you will have to submit a write-up and also present the project within the stipulated deadline to the class. Note: Your instructor reserves the right to alter any of the above. All changes will be announced in class or informed via e-mail, or updated on the course web page. Students those have missed the class are responsible for obtaining this information.
Created By: Debasis Mohanty on 09/12/2011 at 12:28 PM Category: PGP-I Doctype: Document