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PGDM 2010-12: Term-IV

INTERNATIONAL BUSINESS

PROF. S.P.DAS

COURSE OUTLINE

Whether by design or by compelling market forces, businesses today are increasingly becoming part of the world economy. Both for survival and growth, corporations are forced to develop business and corporate strategies to get their share from the world market. These changes in the focus of the corporations make it imperative for every responsible entrepreneur-manager to understand the dynamics of International Business.

COURSE OBJECTIVE:

International Business is a course designed such that the participants understand some of the key concepts and general practices in International Business, especially from a strategic management perspective. It will explore multiple ideas from leading scholars and analyze several cases around the world in order to examine and understand the strategic issues that govern International Business. The insights drawn from the complexities of global business will help not only the managers in international operations but also those engaged in domestic businesses. The assignment / project work is designed to assist the participants to benchmark their understanding to their global competitors and apply their understanding & learning of the course in real business situation. The course has been designed around three key issues, viz., basics of international management, successful global business practices, and emerging MNEs in global context.

COURSE CONTENTS:

Nature of International Business: Relevance of International Business, Process of International Business, Process of Internationalization, Collaborative Strategies, Strategies for International Business, Barriers to trade-Tariff and Non-Tariff, Trade and International Business.

International Environment: Economic Environment, Economic System, Structure, FDI, Free Trade, Competition, Privatization, Deregulation, Cultural Environment, Political and Legal Environment.

Export Import Strategies: Export Challenges, Choice of Entry Mode, Factors Favouring Export, Stages of Export, Pitfalls, Selection of market, Export Intermediaries, Third Party intermediaries – Direct Selling, Direct Exporting, Indirect Selling, Export Management and Trading Companies.


International Trade Theories: Comparative Cost Theory, Theories of Specialization, Theory of Country size, Product Life Cycle Theory

Management of Global Business: Managing Global Merger & Acquisitions and Alliances, Global Business, Future Trends


BOOKS PRESCRIBED FOR REFERENCE:

B O O K S
AUTHORS

International Business, A Strategic Management Approach
    Alan M. Rugman, Richard M. Hodgetts, McGraw-Hill, Inc
Global & Transnational Business, Strategy & Management
    Stonehouse, Hamil, Campbell, & Purdie, John Wiley & Sons, Ltd
The Oxford Handbook of International Business
    eds. Alan Rugman & Thomas L. Brewer


EVALUATION:


Best of Luck!

Created By: Debasis Mohanty on 05/11/2011 at 09:59 AM
Category: PGDM-II Doctype: Document

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