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Course Instructor: Rajeev Roy
Office: 519
rajeev@ximb.ac.in

Overview

This course is particularly recommended to those contemplating setting up their own businesses. The course will attempt to familiarize the students with the ground realities of starting and running their own venture.

A major part of the course will focus on making a business plan for the intended business.

This course will expose the participants to various dimensions of entrepreneurship. The content will be multi-disciplinary with the view to cover a whole gamut of issues ranging from economics to emotions of entrepreneurship.

Objectives

The course will be designed around the following issues
· Why start a business?
· How to evaluate a business idea?
· Making a business plan
· How to raise money
· Aspects of operating a small business in India
· Basics of starting and operating a new business
o Finance
o HR
o Marketing


Session plan:

	Topic	Reading
1	Understanding entrepreneurship	Chapter 1
2	The business idea	Chapter 2
3	Business idea presentations
4	The business model
5	Business model iteration	Case: Penguin
6	Buying an existing business	Chapter 7 Case: TCE
7	Getting Money	Chapter 8 & 9
8	Making a business plan	Chapter 9 Case: Mithailite
9	Operations	Chapter 10, 16
10	HRM	Chapter 11
11	Marketing	Chapter 12, 13, 14
12	Networking, Growth and Exit	Chapter 15, 17, 18
13	Putting it all together
14	B – plan presentations
15	-do-

Textbook:

Entrepreneurship by Rajeev Roy, Oxford University Press, 2008

Other suggested readings:

1. INNOVATION AND ENTREPRENEURSHIP:PRACTICE & PRINCIPLES by DRUCKER PETER F
2. GURU GUIDE TO ENTREPRENEURSHIP:A CONCISE GUIDE TO THE BEST IDEAS FROM THE WORLD'S TOP ENTREPRENEURS by BOYETT JOSEPH H & BOYETT JIMMIE T
3. FIRESTARTERS:IGNITING THE NEW ENTREPRENEURIAL ORGANIZATION by CRAINER STUART & DEARLOVE DES
4. INDIAN ENTREPRENEURIAL CULTURE by GUPTA ASHIS

Other relevant reading material will be given regularly.

Grading:

Business plan 40%
End Term 40%
Class Participation 20%

Business Plan

It includes a written business plan and a presentation. The plans will be researched and presented by groups of 2 to 4 students each.

End term
It will be designed to gauge the students’ understanding of the subject.

Class Participation
It will take into consideration performance in class exercises and contributions to class discussions.

Created By: Debasis Mohanty on 08/03/2012 at 08:56 AM
Category: ExPGP-III Doctype: Document