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The course aims to provide a basic understanding of marketing knowledge generation, construction and reconstruction methods employed by well-managed firms. This is a project based course. Major part of the learning is derived from the project execution. The course tries to build on the learning derived from previous marketing courses and research methodology. In this course we cover application of skill set and perspective acquired in the marketing domain and in the field of research methodology.

II Course Contents:

1. Introduction to Marketing Research- Concepts and Practices
2. Key marketing research analytics; and
3. Project conceptualization and execution.
III Pedagogy: Lectures, group project, individual assignment, article reviews, and case discussion.

IV Session Plan:

Session	Topics
1	Introduction to Marketing Research
2-5	Proprietary tools of Marketing Research Company
6-7	Ad evaluation Research
8-9	Branding evaluation Research
10	Integration

V Main Reading Text

Compiled Course Material from Secondary Sources

VIII Internet Resources :

Companies	Popular Articles and Other Information
http://www.vnu.com/ http://www.wnsgs.com/ http://www.acnielsen.co.in http://www.imrbint.com/ http://.tns-global.com/where-are-tns/asia_pacific/india.htm http://www.synovate.com/ http://www.research-int.com/home.asp http://www.marketprobe.com/ http://drshti.com/homepage.asp http://www.hansaresearch.com/ http://www.proact.co.in/	http://www.marketresearch.com http://visionarymarketing.com/articles/cawi-1.html http://www.mrgrad.net/whatdo.htm http://www.emeraldinsight.com/Insight/http://www.research-sources.com/ http://www.mrs.org.uk/ http://www.emac-online.org http://www.ldraw.org/ http://www.researchandmarkets.com http://www.orientpacific.com/rfpcountries.htm