2. Student Learning Outcomes (typically 3-5 bullet points)
· Be able to write grammatically correct English · Be able to manage ordinary business correspondence · Be able to write general reports and speciasl reports on case analysis · to prepare reports on case analysis. · 3. Required Text Books and Reading Material Besides the specially prepared book of Readings, titled, MANAGERIAL COMMUNICATION: PART II, the following books may be of use in mastering the language and the finer points of business writing. 1. English Composition and Grammar : Complete Course by John E. Warriner (Jan 1988) 2. ENGLISH 101: FIRST-YEAR COMPOSITION by TAYLOR ET AL (Oct 2010) 3. MLA Handbook for Writers of Research Papers 4. MLA Style Manual 5. Usage and Abusage: A Guide to Good English 6. Oxford Handbook of Commercial Correspondence 7. Wren, and Martin. English Grammar and Composition 8. Reader’s Digest: Write better, Speak better 9. Lesikar, R. Business Communication 10. Scott, B. Effective Business Correspondence
4. Tentative Session Plan
Session 1 Nature and scope of managerial written communication Tests to measure one’s competence in handling English language and composition Session 2 Common problems that non-English speakers face in writing correct and idiomatic English :Guidelines to composing correct sentences and paragraphs Session 3 Exercises in correct form and use of verbs; Exercises in correct use of modifiers and word order Session 4 Exercises in sentence formation Session 5 Exercises in forming effective paragraphs and in composing a text Session 6 The nature and qualities of managerial writing Session 7 Styles of business writing: letters, memos, and emails Session 8 The format of Business letters that get responses Session9 The outline of a routine business letter Session 10 How to prepare a ‘bad news’ and a persuasion letters Session 11 Preparing a biodata and the accompanying cover letter Session 12 Types of business reports: format and content Session 13 Preparing a Report on case analysis Session 14 E-mail correspondence and netiquette Session 15 Writing for internal communication in an organization
5. Evaluation
Knowledge of the principles of good writing : 25 % Exercises in composition and business writing : 25 % End term examination : 35 % Group research project and viva : 15 %
6. Academic Integrity
Most of the exercises will be done in group and the groups are responsible to ensure that all do the assigned work. Failure to demonstrate competence will be penalized on all the members of that group.
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Created By: Debasis Mohanty on 08/30/2012 at 10:35 AM Category: PGDM-I Doctype: Document