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Social networking has created a major virtual hub for collaborating and interacting with people around the world. People are sharing everything from photos; personal blogs to personal profiles, including their resumes. Social networking has now become a major media for discussing opinions, reviews, recommendations which is reaching wider audience than any other media. There are many social networking web sites such as Orkut, Facebook, Twitter, Myspace, Linkedin, which are playing a prominent role in connecting people. Members are increasing every day and it has becoming a major traffic driver. Business enterprises are using social media to have a personal level engagement with the customers and strategically promoting new products and services. This course is designed for people who want to learn more about using the Social Media as an effective tool to enhance and develop their strategy for business: Marketing and sales, Customer service, Recruiting, Internal and business communication.

Course pre-requisites

Understanding of your first year marketing course would be an advantage. Other than that you are not required to have any programming skills or technical web related skills. You just need to have an interest to use and implement social networking into your online web presence. The course will involve the use of a social sites and creating personal blogs.

Detailed Course Outline

The course will be interactive; case study oriented including lab sessions where students are required to do hands-on exercises.

Social Media Overview:

· Introduction to social networking
· Benefits of social networking over the other media
· Connecting with your audience
· Using social media to promote your business
· Privacy issues
· Security and permissions
· Legal requirements and copyright
· Case studies and success stories
o Success strategies for using LinkedIn, Facebook, Twitter and YouTube
o Facebook Marketing (Groups, PPC, Open Graph)
o Twitter Following Campaigns
· Industry trends and the future of social networking
· Web 2.0 and Web 3.0

Creating a blog site:

· Hosting your own blog
· Choosing blogging software
· Customising blog interface
· Creating posts and managing comments
· Blog site promotion

Using Social Media - Facebook, Linkedin, youtube and Twitter:

· Facebook introduction and overview
· Hosting your own Facebook events
· Facebook advertising
· Facebook applications
· Twitter introduction and overview
· Interacting with others on Twitter
· Connecting with your customers on Twitter
· Using the Twitter API
· Using Linkedin
· LinkedIn recommendations
· LinkedIn groups

Tracking and analyzing web hits:

· Google analytics
· Other third party software and tools
Evaluation:

Class Participation – 10%
Class Assignment – 30%
Quiz – 20 %
Exam – 40 %


Created By: Debasis Mohanty on 08/17/2011 at 11:09 AM
Category: PGDM-II Doctype: Document