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This course will introduce the students to the field of strategy and familiarize students with the domain and boundary of strategic management, concepts, frameworks and approaches in the field.

2. Student Learning Outcomes

The course introduces students to the role of leaders in the strategy formulation, understand the process of articulation of an organization’s goals, planning for the strategy by way of understanding the dynamics of both the internal as well as external environment of a firm, as well identifying the competencies and resources at the disposal of the organization. The basic premise is that going through the above exercises helps an organization be better prepared for strategy formulation and execution.

3. Reference Text Books forming part of Courseware

Courseware along with the Case Studies will be provided from Articles and Exercises from Journals, Magazines and other sources.

4. Tentative Session Plan

Session Number	Topics/ Key Learnings	Reading/ Case list, etc.
1	INTRODUCTION TO STRATEGY The need of Strategy in an Organization and the role of Strategy Makers. The case discussion exposes students to the Oil and Gas (Energy) Industry along with the impediments faced by state owned enterprises.	Compulsory Reading: What Is Strategy by Michael E. Porter Case Study: ONGC India Optional Reading (s): The Concept of Strategy and the Strategy Formation Process by Arnoldo C. Hax and Nicolas S. Majluf The New Path to the C-Suite by Boris Groysberg, L. Kevin Kelly, and Bryan MacDonald
2	STRATEGIC INTENT Elements of a Strategy Statement, Mission, Values, and Vision, Deliberate and Emergent, Strategy Continuum. The case discussion exposes students to the Business Groups.	Compulsory Reading: Can You Say What Your Strategy Is by David J. Collis and Michael G. Rukstad Case Study: House of Tata Optional Reading (s): Developing the Strategy - Vision, Value Gaps, and Analysis by Robert S. Kaplan and David P. Norton with Edward A. Barrows Jr Of Strategies, Deliberate and Emergent by Henry Mintzberg and James A. Waters
3	MACRO ANALYSIS OF EXTERNAL CONTEXT Understand the forces that shape the Business Environment and tracking the evolution of India's Business environment since independence. The case discussion exposes students to Real Estate investment used as a diversification tool by organizations and a learn a framework for assessing a country.	Compulsory Reading: The Business Environment of India - A New Mandate for Reform Case Study: Cadim Optional Reading (s): Firm Strategies in a Changing Global Competitive Landscape by Michael A. Hitt and Xiaoming He Strategy as a Field of Study - Why Search for a New Paradigm by C. K. Prahalad and Gary Hamel
4	MICRO ANALYSIS OF EXTERNAL CONTEXT Understanding how to influence competitive forces in favour of the organization. The case discussion exposes students how organizations sustain competitive advantage.	Compulsory Reading: The Five Competitive Forces That Shape Strategy by Michael Porter Case Study: Apple Inc. Optional Reading (s): Are You Sure You Have a Strategy? by Donald C. Hambrick and James W. Fredrickson
5	ANALYSIS OF INTERNAL CONTEXT - 1 How organizations built their Strategic Plan and different frameworks used in Strategy Literature. The case discussion demonstrates how organizations align different blocks while framing Corporate Strategy.	Compulsory Reading: Develop the Strategy - The Starting Point for Strategy Execution by Robert S. Kaplan and David P. Norton Case Study: Berkshire Partners Optional Reading (s): Reversing the Images of BCG's Growth-Share Matrix by John A. Seeger
6	ANALYSIS OF INTERNAL CONTEXT - 2 Different frameworks for Strategy Analysis and Orientation. The case discussion provides opportunity to the students to use different frameworks learned in the course.	Compulsory Reading: A Resource-Based View of the Firm by Birger Wernerfelt Case Study: Lego Group Optional Reading (s): The Core Competence of the Corporation by C.K. Prahalad and Gary Hamel
7	STRATEGY EXECUTION Organizations in and from the emerging markets. The case discussion exposes students to behaviour of Emerging Market Multinationals in emerging economies and International Diversification.	Compulsory Reading: New Kids on the Block - Multinationals from Transforming Economies by Carl F. Fey, Amar K.J.R. Nayak, and Changqi Wu Case Study: Haier Optional Reading (s): How Local Companies Keep Multinationals at Bay by Arindam K. Bhattacharya and David C. Michael
8	ISSUES IN STRATEGY Issues that strategists face. The case discussion exposes students how to an organization manages Strategic Dilemmas.	Compulsory Reading: Strategy as a Wicked Problem by John C. Camillus Case Study: Dr. Reddy's Laboratories Ltd. Optional Reading (s): Marketing Myopia by Theodore Levitt
9	STRATEGY & SOCIETY Importance of taking Society into consideration by Strategists. The case discussion exposes students to how a company manages to successfully survive in the world by selling a product harmful to health.	Compulsory Reading: Strategy and Society - The Link Between Competitive Advantage and Corporate Social Responsibility by Michael E. Porter and Mark R. Kramer Case Study: British American Tobacco Optional Reading (s): Socially Responsible Distribution - Strategies for Reaching the Bottom of the Pyramid by Sushil Vachani and N. Craig Smith
10	RECAP Summarizing the learning’s of the course through a capstone case discussion.	Case Study: AV Birla Group

5. Evaluation
· In Class Discussion on Readings and Case Studies: 30%
· Analysis of an Industry: 30%
· End Term: 40%

In Class Discussion on Readings and Case Discussion (30)

Each student would be individually evaluated based on his/ her level of participation and valuable inputs provided during the class discussions for the case studies.

Analysis of an Industry (30)

Each student would be assigned an industry and would be expected to come out with a 20 page report which should give an idea of the complexity of that particular industry.

End Term (40)

At the end of the course an end term would be conducted to gauge the level of understanding of the students.
6. Academic Integrity
The academic integrity would be followed as per the norms laid down in the Student Handbook of the Xavier Institute of Management, Bhubaneswar.

Created By: Debasis Mohanty on 12/04/2012 at 02:48 PM
Category: PGDM-I Doctype: Document