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EB-P09
PGDM 2009-11: Term-V

e-Business
Prof. Sanskritirani Desai

Objectives
This course will provide the students with an analytical and technical framework to understand the emerging world of e-Business. e-Business poses both a challenge and an opportunity for managers. As a matter of competitive necessity, savvy managers must gain an understanding of the rapidly changing technology and business models. They need to develop a basic understanding of how electronic business differs from “real” business settings. They also need to acquire a hands-on knowledge of the underlying technological infrastructure in order to have a clear idea of the business and organisational possibilities inherent in these developments. This course will attempt to fill this need. At the end of this course, the student will be capable of:
􀀩 Evaluating the opportunities and risk factors involved in conducting e-Business.
􀀩 Identifying organisational processes and relationship that may have value added through the application of an e-business strategy.
􀀩 Assisting in the incorporation of an e-business strategy into the organisation’s goals and objectives.
􀀩 Understanding the current state of e-business and the possible advantages and disadvantages of an e-business strategy.
􀀩 Aiding in the development of managerial e-business tactics and objectives for the organisation’s supply chain management functions.
􀀩 Exploring and explaining the legal and international implications of conducting e-Business.
􀀩 Analysing and evaluating how the Internet, e-business technologies, and e-business concepts can assist an organisation realise its goals and objectives.

Topics
1. Introduction, Background and Current Status
2. e-Business Design,
3. e-Business Models
4. e-Marketing, e-CRM
5. e-Business Security/Payment Services
6. e-SCM, e-Procurement
7. Knowledge Management
8. ERP, e-Business Backbone
9. e-Business Architecture
10. Enabling Technologies
11. e-Business Infrastructure
12. e-Business Strategy into Action, Challenges, e-Transition and Summary
13. Business Plan Presentation and Demonstration “Materialising e-Business : From Idea to
Realisation”.

14. The Financial perspective

15. Critical Success Factors, Best Practices & Trends

Classic Case studies & Indian Companies case studies

Evaluations :

- 35% for Quizzes/ assignment, presentations
- 10 % for class participation
- 5% for attendance
- 50% for Final exam
Reference Book: e-Business 2.0 Roadmap to Success by Ravi Kalakota & Marcia

Robinson.

Created By: Debasis Mohanty on 08/14/2010 at 11:19 AM
Category: PGDM-II Doctype: Document

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