2. Student Learning Outcomes
Students will be able to: · Write grammatically correct English · Plan and design business documents · Understand the techniques of collaborative planning of business documents. · Present data and written content through Power Point
3. Required Text Books and Reading Material
Compulsory reading of relevant chapters from the following book:
“BCOM: A South Asian Perspective” (2011): Lehman, DuFrene, Sinha & Walker. Cengage Learning. New Delhi. You will also be expected to read the handouts/chapters from other books given/suggested in class from time to time.
4. Tentative Session Plan
Session 1 Importance of Written Communication in the business world. Introductory exercises on Written Communication. Session 2 Basics of Effective Writing The Structure of a Paragraph Session 3 The Format of business Letters Distribution & discussion of assignments Session 4 & 5 Writing reports & proposals Session 6 Presentation & Discussion: Writing Good News & Bad News Messages Class Assignment -1 Session 7 Presentation & Discussion: Writing Claim, & Adjustment letters Class Assignment -2 Session 8 Presentation & Discussion: Writing Persuasive letters (Sales Letters) Class Assignment-3 Session 9 Presentation & Discussion: Writing Persuasive letters contd. (Solicitation, & Invitation letters) Class Assignment-4 Session 10 Presentation & Discussion: Writing Collection letters Class Assignment-5 Session 11 Presentation & Discussion: Writing Refusal letters Class Assignment-6 Session 12 Graphic representation of data through power point Recap & feedback on last six sessions Final assignment-7 Session 13 Framing other business documents: Ø Electronic Mails Ø Memorandums Ø Agenda Ø Minutes of the Meeting (MoM)
Any unfair means in examinations will invite heavy penalty. It may also invite an ‘F’ in the component/course.
Late comers to the class will not be given attendance. They may also be refrained from attending the class. Each absence from the class will make the student lose ONE grade point.
IMPORTANT: This course outline may be revised as per the need of students.