WC-P12C

WC-P12C
PGDM 2012-14: Term-II

COURSE NAME: WRITTEN COMMUNICATION (WC)

Credits	TWO
Faculty Name	Fr. Donald D’Silva, S.J.
Program	PGDM [Sec ‘C’]
Academic Year and Term	2012-2013 - Second Term

1. Course Description
Good written communication contributes to the successful functioning of an organization, and to do so, equipping the students with necessary techniques and skills of written communication to inform, to inspire and enlist their activity and their willing cooperation in the performance of their jobs is necessary. Hence, the course is aimed at assessing the competence of the students in handling English to communicate their ideas and objectives; providing remedial measures to overcome their present handicap; introducing them to the styles and formats of business writing; developing a clear writing style: cogency of ideas; choice of effective words to compose letters; memoranda; agenda; meeting summaries; minutes; reports; or other forms of business correspondence.

Objectives:

1. To teach the students to convey the right message to the right person in a right context so as to translate the message into action effectively.
2. To teach the students to process the messages to fit any given audience.
3. To equip management students with business correspondence skills with special emphasis on formal business writings.
Teaching and learning methodology:

1. Written Communication is structured as a theory/practice course – the student learns by doing.
2. Students will carry out the assigned tasks both individually and in groups
3. Individual as well as group performance is part of the practical sessions, as they are based on the theoretical input
4. Students may be asked to resubmit, if need be, the corrected assignments.

2. Student Learning outcomes:

At the end of the course, students will be able to

· Write as required in organizations
· Structure business documents effectively and concisely
· Demonstrate their competence in dealing with the fundamentals of business writing, reporting, and research
3. Standard Text Book/reference material
1. Business Communication - Making Connections in a Digital World", by Raymond V Lesikar, Marie E Flatley, Karhryn Rentz and Neerja Pande.
2. Communication Skills by Sanjay Kumar and Pushp Lata
3. Business Communication by Meenakshi Raman and Prakash Singh

4. TENTATIVE SESSION PLAN

SESSIONS	TOPICS
Session 01	Fundamentals of Business Writing: Scope of managerial written communication Tests to measure one’s competence in handling English Language
Session 02	Skills of Adaptation in Written Communication
Session 03	Writing Business Messages for Effect
Session 04 and 05	Business correspondence (BC): Art of Condensation Note Making Writing to persuade
Session 06	Nature and Types of Managerial Writing
Session 07 08 and 09	BC: Letters, Memos and Emails
Session 10	BC: Resume and accompanying covering letter
Session 11	BC: Minutes of Business Meeting
Session 12	BC: Business Reports, Types and Content
Session 13	BC: Technical Proposals

5. Evaluation:
1. Class room exercises: 20%
2. Surprise Tests: 10%
3. Group Research Project: 20%
4. End Term Exam: 50%
6. Academic Integrity:

Students are expected to display their honesty in completing their course successfully. The following will be treated with serious consequences:

· Copying from another student’s paper/records;
· Collaboration with another student during the examination/tests
· Substituting for another person in the class or in an examination
· Duplicity of any kind in the assignments or home task.

Late Assignments/projects:

No late submissions of assignments/projects will be entertained.

- Fr. Donald D’Silva, SJ
Created By: Debasis Mohanty on 08/30/2012 at 05:08 PM
Category: PGDM-I Doctype: Document

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