Close

C&I-P10
PGDM 2010-12: Term-VI

Course Title : Creativity & Innovation
Credits : 3
Type : Elective
Pre-Requisites : None
Class Strength : 30 Maximum
Term & Year : 2011, Term VI
Faculty : Dr. S. Jeyavelu
__________________________________________________________________________
Introduction & Objective(s):
Course Description
The course takes a competency building approach to creativity. The course would focus on identifying and facilitating the participants’ creative abilities, and using systematic idea generation & creative problem solving techniques. The course covers creativity at the individual, teams and organization levels.

Course Objectives
Ø Enable participants to tap into their own & others’ inherent creativity,
Ø Understand and skillfully use systematic creativity tools & techniques, and
Ø Facilitate team and organizational creativity
__________________________________________________________________________
Pedagogy:
Experiential exercises, role plays, psychometric feedback, games & simulations, case analysis & discussion and individual & group projects
___________________________________________________________________________
Evaluation Scheme: (suggested)

End term 35%
Creative Expression Project 20%
Short Assignments/Presentations 25%
Self Reflective Diary 10%
Class Participation 10%
__________________________________________________________________________
Brief Outline:

Ø Perspectives On Creativity
Ø Types of Creativity
Ø Systematic Creativity & Systemic Creativity
Ø Unleashing The Individual Creativity
Ø Personality, Motivation and Environment
Ø Removing Psychological Blocks to Creativity
Ø Enabling Team Creativity
Ø Creative Encounters
Ø Creative Team Processes & Leadership
Ø Ideation Techniques
Ø Free Association
Ø Forced & Multisensory Association
Ø Random Input, Relayering, Fantasy Trails
Ø Creative Problem Solving Techniques (tentative list)
Ø Check List, Attribute Listing, Force Fitting Triggers, Laddering, Journalistic Six
Ø Brainstorming
Ø Six Thinking Hats
Ø Collective Breakthrough
Ø Blue Ocean Strategy & Value Innovation
Ø Organizational Design For Creativity
Ø Best Practices of Creative Organizations
Ø Transformation to a Creative Culture
Created By: Debasis Mohanty on 11/28/2011 at 08:55 AM
Category: PGDM-II Doctype: Document

...........................