Close
NEM-X09
PGDM-PT-2009-12: Term-VIII
New Enterprise Management
Course Instructor: Rajeev Roy
Office: 519
rajeev@ximb.ac.in
Overview
This course is particularly recommended to those contemplating setting up their own businesses. The course will attempt to familiarize the students with the ground realities of starting and running their own venture.
A major part of the course will focus on making a business plan for the intended business.
This course will expose the participants to various dimensions of entrepreneurship. The content will be multi-disciplinary with the view to cover a whole gamut of issues ranging from economics to emotions of entrepreneurship.
Objectives
The course will be designed around the following issues
·
Why start a business?
·
How to evaluate a business idea?
·
Making a business plan
·
How to raise money
·
Aspects of operating a small business in India
·
Basics of starting and operating a new business
o
Finance
o
HR
o
Marketing
Session plan:
Topic
Reading
1
Understanding entrepreneurship
Chapter 1
2
The business idea
Chapter 2
3
Business idea presentations
4
The business model
5
Business model iteration
Case: Penguin
6
Buying an existing business
Chapter 7 Case: TCE
7
Getting Money
Chapter 8 & 9
8
Making a business plan
Chapter 9 Case: Mithailite
9
Operations
Chapter 10, 16
10
HRM
Chapter 11
11
Marketing
Chapter 12, 13, 14
12
Networking, Growth and Exit
Chapter 15, 17, 18
13
Putting it all together
14
B – plan presentations
15
-do-
Textbook:
Entrepreneurship
by Rajeev Roy, Oxford University Press, 2008
Other suggested readings:
1. INNOVATION AND ENTREPRENEURSHIP:PRACTICE & PRINCIPLES
by DRUCKER PETER F
2. GURU GUIDE TO ENTREPRENEURSHIP:A CONCISE GUIDE TO THE BEST IDEAS FROM THE WORLD'S TOP ENTREPRENEURS
by BOYETT JOSEPH H & BOYETT JIMMIE T
3. FIRESTARTERS:IGNITING THE NEW ENTREPRENEURIAL ORGANIZATION
by CRAINER STUART & DEARLOVE DES
4. INDIAN ENTREPRENEURIAL CULTURE
by GUPTA ASHIS
Other relevant reading material will be given regularly.
Grading:
Business plan 40%
End Term 40%
Class Participation 20%
Business Plan
It includes a written business plan and a presentation. The plans will be researched and presented by groups of 2 to 4 students each.
End term
It will be designed to gauge the students’ understanding of the subject.
Class Participation
It will take into consideration performance in class exercises and contributions to class discussions.
Created By:
Debasis Mohanty
on
08/16/2011
at
10:17 AM
Category
:
ExPGP-III
Doctype
:
Document
...........................