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PGDM 2010-12: Term-V
Digital Business in the Transforming Economy
Cross Functional Course for MBA
Prof Sanskritirani Desai
In today’s extremely competitive world a company can not succeed, if it does not use the power of the Digital Business. This course looks at the strategy angle of doing business in the transforming economy. New e-business models are evolving & each one of them has different strengths. The Digital business design is interesting too. In the area of Marketing, Operations, Business Intelligence, Supply chain, etc e-business can be the soul behind it. Lastly what about the financial perspective. Some Best practices to win in this game. Many case studies to illustrate the success stories.
Session 1 : Topic (1) : e-Business Fundamentals
a) The e-Enterprise
b) From e-Commerce to e-Business
Session 2, 3 & 4 : Topic (2) : e-Business Models
a) B2B Models
b) B2C Models & other classification like
c) Content-based & Transaction-based models
d) Native & Transplanted models
Section 5 & 6 : Topic (3) Revenue based e-business models & Virtual Market Places
a) Brokerage model
b) Advertising
c) Subscription
d) Affiliation
e) Community
f) Portal etc
Electronic Marketplaces
B2B Exchanges
Session 7: Topic (4) : e-Business Design
a) Think e-Business Design not just technology
b) Building e- Enterprises
Session 8 : Topic (6) : e-Business Methodology & Architecture
a) e-Enterprise Architecture
b) Constructing the e-business Architecture
Session 9 Topic (7) : Enabling Components & e-Business Technologies
a) e-Enterprise Business Components
b) e-Enterprise Technology Components
Session 10 Topic(8) : Supply Chain Management & e-Business
Session 11 Topic (9) : e-Marketing & Internet Marketing
Session 12 : Topic (10) Business Intelligence & Knowledge Management &
e-Business
Session 13 & 14 : Topic (11) : Electronic Payment Systems & Security
a) Security Threats to Electronic Commerce
b) Electronic Payment Systems
Sessions 15: Topic (12) : The Financial Perspective
Session 16 : Topic (13) : Critical Success Factors
Topic (14) : Best Practices & Trends
Session 17 & 18 Indian companies case studies doing e-business
Session 19 & 20 Classic cases studies of companies doing e-business
Many caselets will be used throughout the course
Evaluations :
(to be modified)
- 35% for Quizes/ assignment
- 5 % for class participation
- 10% for attendance
- 50% for Final presentation
Reference Book: e-Business 2.0 Roadmap for Success (2nd edition)
By Ravi Kalakota & Marcia Robinson.
Created By:
Debasis Mohanty
on
08/10/2011
at
09:48 AM
Category
:
PGDM-II
Doctype
:
Document
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