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MAR-P09
(PGDM 2009-11 : Term-V)

Managing Retailing
(Faculty: Prof. Bidyut K. Acharya)
bkacharya@hotmail.com
+91-9830502379

COURSE OUTLINE


Text Book: Retailing Management by Levy & Weitz

Session No.Topic
Session 1Retail Business Process
Session 2Retail Formats / Multichannel Retailing
Session 3Understanding the Retail Consumer
Session 4Global Retailing, Indian Retail Scenario & Competition
Session 5Case Discussion/ Student Presentation
Session 6Retail Market Strategy
Session 7Business Models for Retail
Session 8Retail Organization & Human Resource
Session 9Store Location
Session 10Technology in Retail/ Information & Supply Chain Management
Session 11Merchandise Management
Session 12Retail Pricing
Session 13Case Discussion/ Student Presentation
Session 14Customer Relationship Management
Session 15Layout, Design & Visual Merchandising
Session 16Retail Promotion & Retail Image
Session 17Store Operations Management- Financial & Operational Dimensions
Session 18Customer Service, Retail Experience & Loyalty
Session 19Best Practices/ Course Recap
Session 20Student Project Presentation

Reference Books:
Retail Management by Berman & Evans
Retail Merchandising by Swapna Pradhan, Tata McGraw Hill
Managing Retailing by Sinha & Uniyal, OUP

*Session wise Cases, Readings, details of Assignments and Project will be made available at the beginning of curriculum.

Created By: Bijoy Kar on 09/03/2010 at 02:50 PM
Category: PGP-II Doctype: Document

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