SCM-X10

SCM-X10
PGDM-PT 2010-13: Term-VIII

Supply Chain Management

Credits	3.0
Faculty Name	W S William
Program	PGDM-PT
Academic Year and Term	2012,Term-VII

Course Description
Supply Chain Management is about the management of material and information flows in multi-stage production distribution networks. Driven by fierce global competition and enabled by advanced information technology, many companies have taken initiatives to reduce costs and at the same time increase responsiveness to change in the market place. This course will provide students with the knowledge and the tools necessary to develop implement and sustain strategies for managing supply chain issues.

Student Learning Outcomes:
On successfully completing this course you will be able to:

· Classify the supply chain macro processes in a firm.
· Identify the key supply chain decision phases and explain the significance of each one.
· Describe how a company achieves strategic fit between its supply chain strategy and its competitive strategy.
· Identify the major drivers of supply chain performance.
· Understand the role of sourcing in a supply chain.
· Understand the role of information and information technology in the context of supply chain.

Required Text Book:

Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).

Reference book:

Supply Chain Management: Strategy, Planning and Operation by Sunil Chopra, Peter Meindl and D V Kalra (3rd Ed).

Tentative Session Plan

TOPICS

1. Overview of the course

Introduction to Supply Chain Management

Readings:
a) (Ch-1): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) (Ch-1): Supply Chain Management: Strategy, Planning and Operation by Sunil Chopra et al
c) Fisher M and J Hammond,“Making Supply Meet Demand in an Uncertain World”, Harvard Business Review, May-June, 1994.
d) Fisher M., “What is the Right Supply Chain for your Product?”, Harvard Business Review, March-April, 1997.

2. Inventory Management and Risk Pooling

Readings:

a) (Ch-2): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Lee H and C Billington(1992), “ Managing Supply Chain Inventories: Pitfalls and Opportunities”, Sloan Management Review.

3. The Value of Information & Supply Chain Coordination. The Bullwhip Effect.

Readings:

a) (Ch-5): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Lee HL, V Padmanabhan and S. Whang (1997), “ The Bullwhip Effect in Supply Chain” Sloan Management Review, Spring, 93-102
c) Case Study: Barill SpA (A), Page-147 of the text book.
d) Simulation Game: Beer Game to be played and reports to be submitted.

4. Supply Chain Integration

Readings:

a) (Ch-6): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Case Study: Dell Inc.: Improving the Flexibility of the Desktop PC Supply Chain, Page-185 of the text book.

5. Coordinated Product and Supply Chain Design.

Readings:

a) (Ch-11): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Fetzinger, E and HL Lee (1997), “Mass Customization at Hewlett-Packard: The Power of Postponement, Harvard Business Review, Jan-Feb, 116-121.
c) Gilmore J.H. and B.J. Pine(1997), “The Four Faces of Mass Customization”, Harvard Business Review, Jan-Feb, 91-101.
d) Case study: Hewlett-Packard: Deskjet Printer Supply Chain, Page:343 of the text book.

6. Performance Measures for Supply Chain.

Readings:

a) (Ch-12): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Gunasekaran A, Patel C and Tittirogh E (2001), “ Performance Measure and Metrics in a Supply Chain Environment”, International Journal of Operations and Production Management.

7. E-business and Supply Chain Management.

Readings:

a) (Ch-14 & 15): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).
b) Joan Magretta (1998): “The Power of Virtual Integration: An Interview with Dell Computer’s Michael Dell, Harvard Business Review, March-April.
c) Case study: Ford Motor Company: Supply Chain Strategy.

8. Strategic Alliances,Procurement and Outsourcing Strategies

Readings:

a) (Ch-8 & 9): Designing and Managing the Supply Chain: Concepts, Strategies and Case studies by D. Simchi-Levi, P. Kaminsky, E Simchi-Levi and Ravi Shankar (3rd Ed.).

b) Venkatesan R (1992), “Strategic Sourcing: To Make or not to Make”, Harvard Business Review, Nov.-Dec.

c) Case Study: Zara, page 277 of the text book.

9. Wrap Up and Concluding Remarks

Evaluation:

Quiz: 20%

Case study submission and presentation (group): 20%

End-term Examination: 40%

Project (Individual Component): 20%

Class Presentation:

This is a case based class. All cases must be prepared prior to coming to the class. Written case submission is needed prior to case presentation

Individual Project:

The analysis of an existing SCM process and suggestions for any improvements.

The expected outline for the project:

1. Executive Summary
2. Define the process and the context (business unit) in which it operates
3. Describe relevant SCM metric and its measure.
4. Describe the existing problems and weaknesses in the current process. What additional capabilities does the process need to develop?
5. Discuss why the changes suggested by you will have the desired effect along the key metrics identified by you.

Please note that these are general guidelines. I am not looking for a project report with five points in the sequence listed above. Please feel free to add to or alter the above list as best fits your project.

The report should be neatly typed (12 font size) and should be of maximum 25 pages. Quality of content and professional write up will be valued. Thus report size can vary between 15 to 25 pages. You are advised to make use of graphs and diagrams to enhance the visual impact of the context of your report

The final report must be uploaded in the AIS latest by November 10, 2012. Kindly do not send your report through email.

Policy on make-up examination:

Make-up examination will only be considered in the case of unavoidable medical or other emergencies. Official written evidence must be provided to substantiate the request.

Policy on cellular phone

If a student brings cellular phone into the classroom, it must be turned off. If this policy is disregarded, and a cellular phone rings during the class time, the student in question will be required to leave the class for the rest of the session.

Policy on cheating and plagiarism

Please go through the Manual of policies for details on this issue.

Instructor: Dr. W.S. William

Email:

winfred@ximb.ac.in

, Phone: 0674-6647851

Secretary: Mr. Bijay Kumar Rout

First floor, New Academic Block, Phone: 0674-6647899

Created By: Debasis Mohanty on 08/03/2012 at 08:53 AM
Category: ExPGP-III Doctype: Document

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