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INM-V10A
(PGCBM-HR 2010-11 : Term-II)

INTERNATIONAL MANAGEMENT
(Faculty: Prof. S.P. Das)

COURSE OUTLINE


Whether by design or by compelling market forces, businesses today are increasingly becoming part of the world economy. Both for survival and growth, corporations are forced to develop business and corporate strategies to get their share from the world market. These changes in the focus of the corporations make it imperative for every responsible entrepreneur-manager to understand the dynamics of International Business.

COURSE OBJECTIVE:

International Management is a course designed such that the participants understand some of the key concepts and general practices in International Business, especially from a strategic management perspective. It will explore multiple ideas from leading scholars and analyze several cases around the world in order to examine and understand the strategic issues that govern International Business. The insights drawn from the complexities of global business will help not only the managers in international operations but also those engaged in domestic businesses. The assignment / project work is designed to assist the participants to benchmark their understanding to their global competitors and apply their understanding & learning of the course in real business situation. The course has been designed around three key issues, viz., basics of international management, successful global business practices, and emerging MNEs in global context.


COURSE CONTENTS:


Ø History & Evolution of IB
Ø Multinational Enterprises
Ø International Trade Theories
Ø International Business Theories
Ø Standardization Strategy
Ø Entry Strategies
Ø MNE Determinants
Ø FDI Strategy in the context of Developing Countries
Ø Technology Capability
Ø International Production
Ø Culture & Language issues
Ø Multinationals from Emerging Economies


BOOKS PRESCRIBED FOR REFERENCE:


B O O K SAUTHORS
International Business, A Strategic Management Approach
    Alan M. Rugman, Richard M. Hodgetts, McGraw-Hill, Inc
Global & Transnational Business, Strategy & Management
    Stonehouse, Hamil, Campbell, & Purdie, John Wiley & Sons, Ltd
The Oxford Handbook of International Business
    eds. Alan Rugman & Thomas L. Brewer


EVALUATION:
Created By: Bijoy Kar on 06/22/2011 at 04:10 PM
Category: PGCBM Doctype: Document

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