STM-Q11

STM-Q11
PGDM-HRM 2011-13: Term-VI

Course Name: STRATEGIC MANAGEMENT

Credits	3 credits
Faculty Name	Brajaraj Mohanty
Program	PGDM-HRM (2011-2013)
Academic Year and Term	Term VI

1. Course Description and Pedagogy

Course Objective

Strategic Management is a capstone course. It seeks to integrate the functional areas and gives an overview of totality of an organization. Strategy is the core thrust of business, leading it towards its objectives or goals, and eventually towards its mission. All functional areas get their perspectives from strategy.

The course is designed to help a student in getting an overall view of management and also to see the interrelationship, among various functional areas.

Pedagogy

The course is designed to rely heavily on case method. The students are advised to prepare the cases before attending the class. For some sessions cases are accompanied by technical notes and handouts which should be read while preparing the cases. The cases and some of the readings are supplied in advance. The book “Strategic Management, 9th Edition by Hitt, et.al

(Cengage Learning, 9th Edition 2012) will be used as the main reading.

Besides, it is essential that students should read the books kept in the reserve sequence of the library as stated in (3) below.

2. Student Learning Outcomes

Be able to

demonstrate the ability to integrate knowledge across business disciplines.

Be able to define key components of a country’s business environment and give examples of how environmental components differ across countries.

Be able to develop strategy along with detailed plan of activities.

Be able to get a holistic picture about the organizations with variety of complexities and make balanced decisions.

Identify, analyze, and resolve ethical issues based on well-founded ethical frameworks

3. Required Text Books and Reading Material

Attempt will be made to issue one book of Hitt et.al, Strategic Management, 9th Edition, to every two students. In the session-wise break-up the chapters to be read from this book are indicated as H-1 for chapter 1, H-2 for chapter 2 etc.

Besides the following books are recommended to the students for consultation from the library.

1. Haberberg & Rieple Strategic Management (OXFORD)

2. Thompson et al. Crafting and Executive Strategy (McGraw-Hill)

3. Ansoff Strategic Management (Macmillian)

4. McCarthy et al Business Policy & Strategy (AITBS)

5. Porter, M. Competitive Strategy (Macmillian)

6. Porter, M. Competitive Strategy (Free Press)

. Johnson, Scholes and Whittington Exploring coproate Strategy (Pearson).

The students are requested to go through the Harvard Business Review, Strategic Management, Long Range planning and other journals for extra readings in order to keep themselves updated.

4. Tentative Session Plan

Session No.	Topic	Lecture/Case	Reading for the session
1	The Concepts in General Management	L	R: The Concept of Corporate Strategy by Andrews H-1
2	Competition & Strategy Formulation	L	R: How Competitive Forces Shapes Strategy by Porter ; H-2
3	Generic Strategies	L	R: H-4
4	Competitive Positioning	C	Lifebouy
5	Environmental Analysis	L	R: The Environment
6	Core Competence	C	Timex Corporation R: Core Competence of the Corporation by Prahlad and Hamel ; H-3; H-12
7	Strategy Types	L	H-6
8	Value Chain & Value Constellation	l	H-3 (continued)
9	Diversification	L	R: Why Firms Diversify
10	Indentify new product market	C	Western India Dairy ; H-9
11	Entering a new Market	C	Honda Captures the US Market; H-8
12	Competitor Selection	L	R: The Strategic Benefits of Competitors
13	Implementing Strategy	C	Texas Instruments
14	Introducing new products	C	Mathematica Ltd.; H-13
15	Power & Politics in Organizational Life	C	Poona Fabricators ; H-11
16	Commitment and Value in Strategy	C	Mahila Griha Udyog Lijjat Papad R: Personal Values and Aspirations; H-9 (contd)
17	Market Signals and Competitive moves	L	R: Market Signals and Competitive moves
18.	Vertical Integration and Capacity Expansion	L	R: Corporate Strategy: Horizontal, Integration, Vertical Integration & outsourcing
19.	(a) Corporate Communication (b) Strategies issues, implementations	C	C: A case of the dying fish R: Green and Competitive; H-10
20	National Competitive Advantage	L	R: Competitive Advantage of Nations

* The Students are requested to go through EBSCO for readings from HBR.

The students will also work on a project, if possible on their own organization, to enrich their understanding of strategy. This will carry 30% weightage.

5. Evaluation

Project Report : 30 %

Surprise Quiz : 20 %

Class Participation : 10 %

End term examination : 40 %

6. Academic Integrity

The students are requested to go through the cases and reading materials before coming to the class. Credit will be given for demonstrating their own understanding and ability to express in their own language the case situations and not for reproducing from other sources.

Created By: Debasis Mohanty on 11/20/2012 at 09:42 AM
Category: PGDM (HRM)-II Doctype: Document

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