Whether by design or by compelling market forces, businesses today are increasingly becoming part of the world economy. Both for survival and growth, corporations are forced to develop business and corporate strategies to get their share from the world market. These changes in the focus of the corporations make it imperative for every responsible manager / entrepreneur to understand the dynamics of International Business.
This course is designed such that the participants understand some of the key concepts and general practices in International Business, especially from a strategic management perspective. It will explore multiple ideas from leading scholars and analyze several cases around the world in order to examine and understand the strategic issues that govern International Business. The insights drawn from the complexities of global business will help not only the managers in international operations but also those engaged in domestic businesses. The assignment / project work is designed to assist the participants to benchmark their understanding to their global competitors and apply their understanding & learnings of the course in real business situation.
Participants undertaking this course with commitment will benefit on atleast three aspects: (a) Understand the complexities and dynamics of domestic business in the growing global competition, (b) Analyse (based on sound fundamentals) individual business from a global perspective and (c) Equip with the strategic framework for internationalization of a business.
METHODOLOGY:
The sessions will include discussions on the theoretical concepts in international management, Analysis of the strategies of leading multinational companies from the triad and non-triad countries and the Analysis of Indian companies from a global perspective. Through the assignment / project work, the participants will exercise to integrate theories of IB & practices of leading MNCs, which, in turn will help participants to visualize what may work for a company in its internationalization efforts.
