INTERNATIONAL BUSINESS (Elective from Strategic Management Area) For PGP 2007-2009
Faculty: Dr. Amar KJR Nayak Strategic Management
OBJECTIVE:
Whether by design or by compelling market forces, businesses today are increasingly becoming part of the world economy. Although, it may appear that domestic business strategies can be adopted in other international markets, it is not so. Differences in culture, geography, systems, institutions, markets and infrastructure calls for business plans and strategies that are specific to countries. These dynamics of the international markets make it imperative for top management of corporations to understand the dynamics and complexities of International Business.
This course is designed such that the participants understand some of the key concepts and general practices in International Business, especially from a strategic management perspective. It will explore multiple ideas from several cases around the world in order to examine and understand the strategic issues that govern International Business. The insights drawn from the complexities of global business will help not only the managers in international operations but also those engaged in domestic businesses. The case study is designed to assist the participants to apply their understanding & learnings of the course in real business situation.
Participants undertaking this course with commitment will benefit on atleast three aspects: (a) Understand the complexities and dynamics of international business in the growing global competition, (b) Analyse (based on sound fundamentals) individual business from a global perspective and (c) Equip with the strategic framework for internationalization of a business.
METHODOLOGY:
The sessions will include discussions on various issues of practice and concepts in international business, analysis of strategies of leading multinational companies from the triad and non-triad countries from a global perspective. The case studies and case discussions is aimed to help participants learn to integrate concepts with practices of leading MNCs. There will be two invited guest speakers from the industry who will share their experience of operating in global markets.