EVALUATION METHOD:
Class Preparedness & Discussions: 20%
Class Test & Assignment: 20%
Term Paper (Case Study/Term Paper): 20%
Final Exam: 40%
Country Presentation:
This is a Group Assignment. Each Group will analyze the culture, values, tradition and business norms of the country in question that a business executive in the said country should be aware of. A group will get 10 minutes to make its presentation and another 5 minutes for questions and answers on the presentation.
MNC Case Study:
This is an individual Assignment. This assignment can be done in three different ways:
a) Choose any MNC in India and analyse its business strategy.
b) Coose any Indian MNC and analyze its business strategy
c) Identify a business and draw a plan for entering into a foreign market.
The first two case studies type project should typically include a brief history of the company, its business focus and a crtitical analysis of its strategy. The length of main text of the report should be within seven pages and you may provide any number of supporting exhibits in the report. The third type should follow the normal business plan proforma.
Length of the reports should be at within 7 pages with exhibits as extra pages. There will no penalty for longer reports though.