(PGDM 2009-11 : Term-IV)
IT Strategy for meeting corporate objectives
(Faculty: Prof. Sanjay Mohapatra
Extn. 781; email : sanjaym@ximb.ac.in)

IT strategy

Objective

The objective of the course is to familiarize students on the approaches made for preparing and implementing IT strategy. As new business models emerge and the competition is hot among the players, the organization that provides the best value for money to the customers win the battle. In this subject through case studies and illustrations it would be explained how IT has enabled such business models to be successful. At the end of the course a participating student would have knowledge on (i) how to integrate business model with IT strategy, (ii) factors that would influence formulation of IT strategy and (iii) implementation of IT strategy.

Who should attend: - Those who have a flair for strategic management would benefit the most.

Sessions	Module Name	Contents	Reading Materials/ Cases / Handouts	Deliverables from students
1-2-3	What is IT strategy	- Introduction through a case study on IT strategy RPG Case Study – S1 - Where does IT strategy fit in organization –S2 - Case Study JPMC – S3	RPG Case Study; Handout : Examples of vision statements;Ch.1 & 6 Murick, Ross & Claggett; Ch.7: O’ Brien & Marakas 2007; Ch.4 Wendy Robson	Discussion in the class on case study;
4-5	Evolution of IT strategy	- Role of IT Strategy as witnessed over years – S4 - Case Study – University – S5	Handouts by faculty: How to get real business effect out of IT alignment; Ch. 4 Wendy Robson	Discussion in the class;
6-7-8	Need for IT strategy	- Discussions on vision, mission, organization strategy, e-biz. and e-application strategy; improving stakeholders satisfaction; re-engineering processes for ‘cutting edge’; agile organization – S6 - Case Study Infosys – S7 - Case Study Miracle Industries – S8	Ch. 1&2 – O’ Brien & Marakas; Handout : Why IT Strategy? Ch.6 Murdick, Ross & Claggett 9need for a system view)	Discussion;
9-10-11	Factors affecting IT strategy Cross Functional Process Automation	- Case study in the class RECKITT BENCKISER – S9; - Guest Lecture from industry – S10 - Guest Lecture from Industry – S11 Process automation and role of IT strategy in core processes in an organization while interfacing with external world	Ch. 11, O’ Brien & Marakas; Ch. 5, Wendy Robson; Ch. 7 O’ Brien & Marakas ; Ch.7 Wendy Robson; Ch.10 & 12 Jaiswal & Mittal	Discussion in the class
12-13-14	Implementation of IT strategy	- Case Study – Arvind Mills – S12 (Presentation by Group 9 & 10) - Role Play *- S 13; - Workshop – S 14	Case study – Crane Engineering; Ch. 11 O’ Brien & Marakas;Ch.8 Wendy Robson; Ch. 13 Jaiswal & Mittal
15	IT Security	Role of IT security in IT strategy; integration with business goals (case: Security Strategy Implementation from chapter 9)	Handout : 1.Building an effective data protection strategy - 5 best practices; 2. 2006 IT Security Benchmarking report by Symantec
16 -17-18 -19-20	Presentation on Major Assignment	- Groups 1, 2 – S 16; - Groups 3, 4 – S 17; - Groups 5, 6 – S 18; - Groups 7, 8 - S 19; - Groups 9, 10 – S 20		Final presentation and report in soft copies

As the course advances, topics may be modified. Depending on number of students, groups would be decided.




Major Assignments: IT Strategy by different groups


Books & References:

1. O’ Brien & Marakas, ‘Management Information Systems’, Tate McGraw-Hill, 2007.
2. M Jaiswal & M Mittal, ‘Management Information Systems’, Oxford University Press, 2006.
3. Wendy & Robson, ‘Strategic Management and Information System’, Pitman Publishing, 1994.
4. Marianne Broadbent & Ellen Kitzis, ‘The New CIO leader’, Harvard Business School Press, 2005.
5. Murdick, Ross & Claggett, ‘Information Systems for Modern Management 3rd Edition’, Prentice Hall of India, 2007.
6. Jessup L & Valacich J , ‘Information Systems TODAY’, Prentice Hall of India, 2005.

Evaluation Methods:
End term – 25%
Class Presentation – 10%
Major Assignment – 35% Objective: (i) to define Vision, Mission, corporate strategy – 5% (Use Blanced Score Card to define corporate Strategy)
(ii) To define IT strategy (consider alternatives, architecture, technology, organization structure) based on (i) and CLASS (from Subroto Bagchi’s book) – 20%
(iii) To define approach for implementation (training, change management, ROI for your approach) – 10%

Quiz 1 – 10%
Quiz 2 – 10%
Quiz 3 – 10%


*CLASS BY SUBROTO BAGCHI

CARING
Elements Indicative Description

Customer caring Understands customer needs, stretches to deliver on customer satisfaction. Builds lasting bonds and trust with customers.
From DNA sees Joy as the satisfaction of a job well done.

People Caring Sensitive to diverse cultural requirements. Displays
empathy and respect for individuals. Is self-motivated and
energizes fellow employees. Recognizes and respects
family commitments and work-life balance.

Financial stakeholder caring Understands the basics of business financials. Fosters cost
consciousness and increased productivity. Has a resource-
efficient approach in managing objectives.

Organizational Caring Aligns team behaviour with corporate values. Refers
business opportunities and industry professionals to join.
Networks with business partners, industry, academia and
society to enhance corporate image. Is fair in approach and
creates a win-win environment with all partners. Is
trustworthy and dependable.

LEARNING
Elements Indicative Description

Development Continuously improves on skills and knowledge. Takes
responsibility for self-development and contributes to
development of others through teaching and mentoring.
Receptive to feedback, adapts to new environments
quickly and learns effectively from unusual sources with
humility.
Innovation Champions initiatives and implements new ideas and
change programs within the organization and cross-
functional teams effectively. Suggests strategic and
creative solutions to problems.




ACHIEVING
Elements Indicative Description

Aspiration Adopts high targets and continuously raises the bar on
stated goals. Possesses high energy, displays self-confidence and works hard. Has the ability to grow within the organization and take on roles of larger responsibility. Possesses drive to succeed.

Accountable Clearly articulates vision, takes ownership for people and
results. Builds high performance teams and is driven by
results. Drives quality and usage of tools as a habit. Takes
pride in work and balances task completion with people
orientation.

Action – Oriented Is deadline oriented, decisive and achieves quick
turnaround times. Anticipates problems and proactively
works on the solutions.

SHARING
Elements Indicative Description

Teamwork Is a good team worker and has the ability to build teams.
Takes initiative in continuous improvement plans. Helps
others in difficulty and seeks help if required. Places team
achievement above individual interst. Encourages
openness and is approachable.

Knowledge Creates knowledge – sharing platforms and shares
knowledge effectively using existing tools.

Encouragement Appreciates rewards and encourages people to deliver
their best.

SOCIALLY RESPONSIBLE
Elements Indicative Description

Societal Abides by the law of the land and other statutory
regulations required.



Integrity Maintains highest standard of integrity. Is transparent in
transactions with respect to professional standards and
work ethics. In case of conflict, stays with the right and not
the convenient.

Commitment Commits to corporate citizenship, drives value inculcation
and institution building within an organization.