Abstract | The paper provides some conceptual clarification on the design defect of traditional firm for long term sustainability of the society and then proposes design variables for developing a community enterprise system for sustainability. The paper is divided into three sections. Section 1 focuses on the traditional firm design and its strategy. It discusses the concepts and fundamentals on which the traditional firm exist and the key control variables on which the traditional firm is founded. This section discusses how under the market capitalism and innovative inclusive
capitalism, the various forms of organizations have remained within the asymmetry generating and sub-optimal design parameters. The engagement of the traditional firms to seek advantages of asymmetries through these variables has been argued to be at the root of growing un-sustainability.
Based on the understanding of the asymmetry generating characteristics of firm architecture, Section 2 discusses the questions of optimal design of firm for sustainability. While recognizing that the optimal positions of the design variables would change for a given community, its ecology, nature of industry and technology; this section raises several issues of research on size, scope, technology, ownership, and management from the sustainability perspective. Section 3 presents an on-going action research in an Indian rural-agricultural setting, where the attempt has
been to identify the optimal positions of the key design variables for achieving a sustainable community enterprise system. Based on the experiences of the action research, the paper suggests that for a marginal producer based enterprise system to be sustainable, the enterprise system needs to be community based, community paced, community owned and managed by the farmers/producers and operated by local professionals or community workers. |