Abstract | In this paper, we present a novel model of intercultural-communication (IC hereafter) and show that firms would strategically choose a level of integration within the organization, such that, given the resultant increase in “internal friction” within employees and decrease in “external friction” between customers and employees, the cost of such frictions would be minimum.
The paper is organized as follows. Section-I introduces the concept. Section-II gives a brief overview of literature on intercultural communication. Section-III delineates the existing theoretical frameworks on intercultural communication. Section-IV presents our model and its implications. Section-V concludes the paper. |