 | XIMB Fellow Programme in Management (Doctoral Level) |
| FPM Scholars [none] | Entrepreneurial Marketing Guide: Rajeev Roy About Entrepreneurial Marketing Entrepreneurial marketing may be defined as marketing as practiced by entrepreneurial firms. It is now widely accepted that marketing in small and medium enterprises (SMEs) is fundamentally different from marketing in large organizations. At the same time, it should be understood that not all SMEs can be termed as entrepreneurial firms. Another way of looking at entrepreneurial marketing is to regard the subject as an interface between marketing and entrepreneurship. Research oriented towards this interface seeks to bring together the two disciplines by examining their fundamental characteristics and focusing on commonalities and differences. One important landmark in establishing entrepreneurial marketing as a legitimate field of research was the symposium on entrepreneurship/marketing interface organized by the American Marketing Association (AMA) and the International Council of Small Business (ICSB) in 1983. Resources Books Bjerke, B., & Hultman, C. (2002). Entrepreneurial marketing: The growth of small firms in the new economic era. Edward Elgar. Chaston, I., & Mangles, T. (2002). Small business marketing management. MacMillan. Hills, G. (Ed.). (1994). Marketing and entrepreneurship: Research ideas and opportunities. Quorum. Lodish, L., Lee, M. H., & Kallianpur, A. (2001). Entrepreneurial marketing. John Wiley. Journal Journal of Research in Marketing and Entrepreneurship http://www.ewu.edu/x20494.xml Articles Carson, D. (2005, January). Towards a research agenda: January 2005. Paper presented at the meeting of the UK Academy of Marketing Marketing/Entrepreneurship Interface SIG, Southampton, UK. Collinson, E. (2002). Editorial: The marketing/entrepreneurship interface. Journal of Marketing Management, 18(4), 337-340. Collinson, E. and Shaw, E. (2001). Entrepreneurial marketing: A historical perspective on development and practice. Management Decision, 39(9), 761-766. Morris, M., Schindehutte, M. and La Forge, R. W. (2002). Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory and Practice, 10(4), 1-18. Stokes, D. (2000). Putting entrepreneurship into marketing: The process of entrepreneurial marketing. Journal of Research in Marketing and Entrepreneurship, 2(1), 1-16 Expected Profile It is expected that the candidate should have had direct experience in marketing or in an entrepreneurial venture. The candidate should have demonstrated interest in these subjects and should have a commitment to research. |
FPM Cell Xavier Institute of Management Xavier Square, Bhubaneswar 751013, INDIA email: dean@ximb.ac.in |