 | XIMB Fellow Programme in Management (Doctoral Level) |
| FPM Scholars [Upendra Kumar Maurya] | Market Research Guide: Prahlad Mishra About Market Research Market research focuses on research activities relating to different constituents of the market, such as consumers, producers, distributors, and marketing managers, and their behaviour with respect to changes in the economic and market-related variables. Thus, there could be a variety of research topics in this area, for example, determinants of demand and supply, buying behaviour of consumers, market share determinants, and so forth. Resources Books Green, P., Tull, D. S., & Albaum, G. (1988). Research for marketing decisions. Pearson Prentice-Hall. Hair, J. F., Jr., Anderson, R. E., Tathan, R. L., & Black, W. (1998). Multivariate data analysis (Fifth Edition). Prentice-Hall. Hanke, J. E., Wicheren, D.W., & Reitsch, A. G. (2001). Business forecasting (Seventh Edition). New Delhi, India: Prentice-Hall. Intriligator, M. D., Bodkin, R. G., & Hsiao, C. (1996). Econometric models, techniques, and applications (Second Edition). Prentice-Hall. Miles, J., & Shevlin, M. (2001). Applying regression and correlation. London: Sage. Expected Profile The applicants intending to pursue research in this area should have strong quantitative aptitude. The candidate is expected to have a good academic career and academic bent of mind. Persons with engineering, science, economics, and commerce background will be preferred. Relevant corporate experience in marketing will be an advantage. |
FPM Cell Xavier Institute of Management Xavier Square, Bhubaneswar 751013, INDIA email: dean@ximb.ac.in |