Marketing Law-PK Padhi

Marketing Law
PGP 2005-2007 : Term-IV

Course Instructor: Dr. P.K. Padhi <padhi@xlri.ac.in>

Objectives:

The Law and our legal system have a pervasive impact on marketing activities. Decisions of marketing executives frequently raise issues which should be carefully evaluated as to their legal consequences before they are implemented. The failure to appreciate these legal implications can lead to seriously damaging, if not disastrous, results for a firm. The approach of this course would be to address National Laws and court decisions that relate to the four main areas of marketing study, the so-called “ four P’s ” of marketing: product, price, place and promotion.

Course Contents:

1. Legal Issues Relating to Product Quality and Material Movement

· Conditions and warranties
· Implied Conditions
· Rule of Caveat Emptor [ Buyer Beware ]
· Transfer of Title
· Nemo Dat Quod Non Habet
· Sea Transit : FOB, CIF, Ex. Ship
· Rights of Unpaid Seller
· Lien
· Stoppage in Transit
· Right to Resale
· Remedies

2. Legal aspects of Delivering Goods for Carriage and Warehousing

· Definition of Common Carrier
· Distinction between Common Carrier and Pvt. Carrier
· Liabilities of Common Carrier
· Rights of Warehouse
· Duties and Liabilities of Warehouse

3. Law Relating to Consumer Protection & Services Marketing

· Who is a consumer
· Concept of Goods
· Concept of Service
· Deficiency in Service
· Real Estates
· Hospital
· Carrier
· Courier
· Bank
· Transport Service

4. Legal Aspects of Restrictive Trade Practices

· Tie-in Sales or Full Line Forcing
· Price Fixing
· Predatory Pricing
· Exclusive Dealing
· Territorial Restriction
· Refuse to Deal

5. Legal Aspects of Unfair Trade Practices and some aspects of Advertisement

· False and Misleading Representation
· Bait Advertising and Bargain Price
· Offering Gifts and Prizes and Conducting Promotional Contests
· Withholding Information about Final Results of scheme
· Hoarding and Destruction of Goods
· Spurious Goods

6. Competition Law

· Introduction
· Meaning
· Anti-competitive agreement
· Anti-competitive agreement : Competition within India & Effects Doctrine
· Anti-competitive agreement : Horizontal
· Anti-competitive agreement : Fixing prices
· Anti-competitive agreement : Vertical Agreements
· Anti-competitive agreement : Limiting and Controlling Production & Investment
· Acquisition, Merger & Amalgamation
· Anti-competitive agreement & WTO

7. Cyber Law

· Legal status of e-contract
· Cyber crime
· Liability of CEO’s in the IT domain
· Legal status of digital signature
· A case study: Bazee.com

Evaluation System:

Quiz: 20%

Presentation: 10%

Class Participation: 10%

Mid Term: 20%

End Term: 40%

References :

Books:

Sale of Goods Act, by Avtar Singh
Consumer Protection, by Dr. V.K. Agarwal
Competition Law, by D.P. Mittal
Legal aspects of Marketing Strategy, by Louis W. Stern / Thomas L. Eovaldi
Law of Contract, by Avtar Singh
Law of Carriage, by Avtar Singh
IT Law, by Vakul Sharma

Articles:

Consumer Protection Act, 1986: A review with a Special reference to Services Marketing Consumer Law decisions – Vol. 9 [2004] by P. K. Padhi
http://www.wto.org/english/tratop_e/trips_e/intel1_e.htm
http://www.wto.org/english/tratop_e/trips_e/intel2_e.htm
http://www.indianembassy.org/policy/ipr/ipr_2000.htm
http://www.indianembassy.org/policy/WTO/wto_india/ipt_india_02_99.htm
http://www.kisanwatch.org/eng/news/dec03/3nws_WTO_Farm_Talks.htm

Case Laws:

Gujarat bottling Co. v. Coca Cola Co., AIR 1995 SC 2372.
Mahindra and Mahindra Ltd. v. Union of India , AIR 1979 SC 798.
TELCO v. Register of the Restrictive Trade Agreement, AIR 1977 SC 973.

Bharathi Knitting Co. v. DHL Worldwide Express Courier Division of Airfreight Ltd. AIR 1996 SC 2508.

Lata Construction v. Dr. Rameshchandra Ramniklal Shah AIR 2000 SC 380.

Haryana Urban Development Authority v. Rajnish Chander Sharda AIR 2000 SC 3573(1).

Lucknow Development Authority v. M. K. Gupta AIR 1994 SC 787.

Patel Roadways Ltd. v. Birla Yamaha Ltd. AIR 2000 SC 1461.

Indian Medical Association v. V.P. Shantha AIR 1996 SC 550.

State of Haryana v. Santra AIR 2000 SC 1888.

Synco Industries v. State Bank of Bikaner and Jaipur AIR 2002 SC 568.

Pradeep Kumar Jain v. Citibank AIR 1999 SC 3119.

Contact Information:

Dr. P.K. Padhi
Professor, XLRI Jamshedpur
Jamshedpur
(Email:padhi@xlri.ac.in)

Reading Materials: