Strategic Management 2010-12

Strategic Management
(Core Course in Strategic Management)
PGDBM 2010-12

Faculty:
Dr. Amar KJR Nayak
Professor of Strategic Management & NABARD Chair Professor

Course Objectives:

Strategic Management, a core course aims to provide a broad understanding of the strategy process in a business/industrial organization. It will seek to build students’ competence in appreciating and understanding the context in terms of internal capabilities and external conditions of an organization, and learn to analyze and develop alternative pathways for long term development of an organization.

The specific objectives of the course include:
(a) Orient the students to the long term perspectives of organizations,
(b) Understand the significance of internal and external context to strategy making,
(b) Learn the basic frameworks, tools and techniques of strategic analysis, planning, and execution in an organization,
(c) Introduce organizational analysis from the perspectives of business, corporate and global strategies.
(d) Provide a platform to the students to integrate the various functional areas. The Term Case Study is an integral part of the learning process, where the participants will have the chance to weave and integrate all functional perspectives to understand the larger picture of strategy in an organization in a given context of internal capabilities and external conditions.

Course outline:

Introduction (1 session)

Landscape of Strategic Management
Boundaries of Strategic Thinking

Typologies of Strategy Development (1 session)

Deliberate Strategies
Emergent Strategies

Internal Context Analysis (3 sessions)
Values, Purpose & Goal (Vision-Mission-Goal)
Understanding SWOT of an Organization
Product Analysis (BCG)
Resource Analysis (RBP)

Process Analysis (Strategic Architecture, BSC)

External Context Analysis (1 session)

Porter Five Forces

PESTLE
Force Field Analysis

Generic Competitive Strategy (1 session)

Dynamics of an Organization (2 sessions)
Case of the House of Birlas

Case of British American Tobacco (ITC)

Summer Project: Understanding a Live Case (1 session)

TERM EXAMINATION (Term III)

Review of Strategy & Practice (1 session)

Growth Strategies (2 sessions)
Transaction Cost Analysis

Vertical & Horizontal Integration
Inorganic growth: Mergers & Acquisitions

Talk on Strategy by Lt. General Jayant Mohanty, Indian Army (Joint session in XIMB Auditorium) - 1st July 2011, 11.00 AM - 12.30 PM

Dynamic Capabilities (2 sessions)
Paradigms of Strategy

Creative Destruction (Technology Strategy)
Case of Sharp
Case of ICICI Bank (additional reading; case available in Journal of Case Research)

Case Presentations by Students (2 sessions)
Selected summer projects will be invited to present

Sustainable Strategies (1 sessions)
Inclusive & Cooperative Strategies: Understanding Sustainability

Summary

TERM EXAMINATION (Term IV)

Pedagogy:

Lectures, Case Discussions & Comprehensive Case Development will be adopted in the course. The approach to learning will largely be through a dialectic method of advancing the understanding of issues in strategic management.

Evaluation:

	Term III	Term IV
Quizzes & Assignments	20%	10%
Term Case	20%	40%
Term Examination	60%	50%
Total	100% (1.5 Credit)	100% (1.5 Credit)

Minimum Pass Mark: 30% (in each Term)

Term Case Study:

Deadline for Submission of Term Cases: July 15, 2011, 8.00 PM
(Each student is required to send his/her term case to the class representative (CR) and the CR shall compile whateever submissions he/she receives and email them to Prof. Nayak by deadline. Late submission either by a group/class or individual will attract penalty)

Reading Materials:
Copies of all Relevant Reading Materials will be provided to the students. The students are however advised to refer to books, journals and magazines in Strategic Management. A number of such reference materials are available in the XIMB Library.

Some Reading Materials:

Please Note:
1. Institute Rules of attendance will apply.
2. All students are advised to get their name stand to every class and sit together with the group members.
3. Institute Rules on Plagiarism and indiscipline will be adhered to.

Contact Details (for appointment for meeting, discussion, etc):

Dr. Amar KJR Nayak
Professor of Strategic Management &
NABARD Chair Professor
Room # 207, Main Academic Block, OR
Room # 130, Centre for Case Research, CENDERET
Intercom: 706, email: amar@ximb.ac.in

Research & Teaching Assistance:
Mrs. Sujata Panda, Intercom: 738

All the Best !